Guerilla Versus Gorilla - Small Companies Can Win
Below is a MRR and PLR article in category Business -> subcategory Small Business.
Guerrilla vs. Gorilla: How Small Companies Can Win
Overview:
We thrive as guerrillas?"not the negative kind, but rather strategic freedom fighters. By "guerrilla," I mean EMJ (now part of SYNNEX) competes fiercely with industry giants. These competitors are almost 100 times our size. Despite this, our Canadian-based distribution company, with $165 million in annual revenue, has consistently turned a profit for 80 straight quarters. So, even against these formidable giants, we're clearly doing something right.
If your business faces larger competitors, guerrilla tactics might be your secret weapon. Guerrilla organizations operate differently from gorillas. Rather than confronting competitors head-on, we avoid direct clashes. We analyze what they do well and let them have those areas while quickly targeting under-served markets.
Gorillas often engage in price wars and prolonged battles, draining resources and profits. Companies that go extinct usually believed they could battle like gorillas. For us, when hiring someone from a gorilla-background, we ensure they understand our guerrilla strategies and business model.
My Top 10 Guerrilla Tactics:
1. Act Fast: Our efficient size allows us to act swiftly. In the fast-paced computer industry, being quick is a tremendous advantage. Large companies react slowly, so we develop a reputation for being first, attracting customer attention.
2. Welcome Smaller Opportunities: Gorillas often say no to small manufacturers, but a minor opportunity for them can be highly profitable for us. A million-dollar product line is enough to engage our top team. Find right-sized opportunities that gorillas ignore.
3. Stay Focused: Concentrating on fewer manufacturers allows us to stock and sell better. By knowing our products deeply, we serve as a resource for resellers. Specializing could elevate your business too.
4. Be Flexible: We easily adapt to customer needs, avoiding restrictive policies. Larger companies stick to policy, but our flexibility lets us capitalize on overlooked areas.
5. Be Smarter: Our size allows us to examine our business closely, ensuring it makes sense. We don’t add manufacturers just to expand; smart strategies ensure long-term success.
6. Lower Overhead: Growing companies often opt for expensive offices, inflating costs. We choose quality used furniture and affordable locations, keeping overheads low. Find ways to reduce expenses in your field.
7. Build Staff Loyalty: A major advantage is our ability to motivate and retain top talent. Our flexible environment gives employees a sense of direct contribution, something gorillas find hard to replicate.
8. Dominate Niches: We enter markets where we can specialize and dominate. We may not be the largest, but in our niches, we act like gorillas?"offering competitive pricing and superior service.
9. Be Personal: In a smaller organization, personal relationships matter. By showing customers profitable markets and products, we build strong partnerships, enhancing mutual success.
10. Stay Opportunistic: Embrace opportunities that larger companies overlook. Many businesses thrive by being agile and opportunistic.
Conclusion:
If you’re not a giant, think like a guerrilla. Tailored guerrilla strategies can help you outperform the competition.
You can find the original non-AI version of this article here: Guerilla Versus Gorilla - Small Companies Can Win.
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