Employee Newsletters for Small Companies
Below is a MRR and PLR article in category Business -> subcategory Small Business.
Employee Newsletters for Small Companies
Title:
Employee Newsletters for Small CompaniesSummary:
Small companies can effectively utilize employee newsletters by implementing strategic approaches and leveraging the Hawthorne Effect.Keywords:
employee newsletter, small company, small companies, Hawthorne EffectArticle:
Considering a newsletter for a team of 60? A visitor to the Manager's Guide website inquired about acquiring content for a newsletter aimed at a group of 60 professionals, as the responsible department lacked the time to create it fully. Here's an improved response to their query:Your question is quite insightful. With a team of 60, you have just enough employees to justify a newsletter while needing to manage costs. Here are some recommendations:
Firstly, though I'm unsure of your specific goals, newsletters often aim to boost employee loyalty and productivity. To enhance loyalty, consider having someone write a monthly letter. This informal communication should feel like a note to a friend, sharing company news, updates on policy changes, and information about benefits. Keep the tone conversational, avoiding a formal memo style. I recommend printing and distributing these letters rather than using email.
Regarding productivity, I would advise against purchasing third-party articles unless they really stand out. Given that your team consists of professionals with access to plenty of online resources, consider a different approach. Allocate a modest budget for employees to contribute useful tips and articles that assist their coworkers. For instance, you could set aside $1,200 to buy two articles at $500 each and four tips at $50 each. Alternatively, a $10 per employee budget could cover one article and two tips. Once gathered, distribute this content along with, or separately from, your internal newsletters.
Additionally, consider the insights from the Hawthorne experiments of the late 1920s and early 1930s. Researchers were surprised to find that productivity increased with any change in the workplace environment. The key discovery was that the attention employees received was more influential than the changes themselves. This phenomenon, known as the Hawthorne Effect, suggests that the act of engaging with employees is often more significant than the content itself.
In summary, consistent communication can be more impactful than perfection in content or style. Taking any action is often better than inaction.
You can find the original non-AI version of this article here: Employee Newsletters for Small Companies.
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