Choosing a Web Site Developer for Small and Medium Size Businesses
Below is a MRR and PLR article in category Business -> subcategory Small Business.
Choosing a Website Developer for Small and Medium-Sized Businesses
Introduction
In today’s digital age, small and medium-sized business owners recognize the necessity of having an online presence. As customer expectations grow, the challenge becomes selecting the right website developer from thousands of options. Certified Internet Business Consultant, Rose Marie Davidson, outlines essential questions to guide your decision.
Understanding Professional Developers
A website is a key marketing tool, akin to investing in a radio or TV commercial. Opting for the cheapest option could harm your professional image. When evaluating potential developers, ensure they possess relevant experience and can communicate effectively in layman's terms. Check if their previous work includes essential SEO elements like keywords and descriptions to improve search engine visibility.
Essential Questions to Ask
1. Measuring ROI:
- How will my return on investment be assessed?
2. Monthly Reports:
- What will the website analytics include? Look for insights such as:
- Peak visiting times
- Preferred search engines
- Average visit duration
- Most visited pages
- Exit pages
- Customer demographics
- Changes in search engine rankings
3. Site Reliability:
- Is the website monitored 24/7 with a 99.8% reliability guarantee?
- Are links routinely checked and fixed?
4. Conversion Rate:
- What is my conversion rate, and how are potential clients turning into actual customers?
- Reasons for visits
- Customer satisfaction
- Suggested site improvements
5. Business Growth:
- How will you contribute to increasing my business over time?
Finding the Right Developer
If you're struggling to find a developer, consider visiting competitors’ or local business websites. Reputable developers often add their details in the footer. Contact these businesses to inquire about their satisfaction with their online presence.
Don't limit yourself to local developers. Many can effectively gather information via phone or web conferencing. Always seek proposals and price quotes from multiple developers?"this helps assess their professionalism.
Conclusion
Rose Marie Davidson, a Certified Internet Business Consultant with WSI Advanced Internet Solutions, specializes in crafting Internet strategies for small and medium-sized businesses, ensuring a positive ROI. For further information, contact her at rmdavidson@premierwsiwebmarketing.net or visit www.premierwsiwebmarketing.net.
You can find the original non-AI version of this article here: Choosing a Web Site Developer for Small and Medium Size Businesses.
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