Can Your Small Business Afford Not to Have a Web Site
Below is a MRR and PLR article in category Business -> subcategory Small Business.
Can Your Small Business Afford Not to Have a Website?
Summary
People often call me opinionated, and despite my efforts to change, this trait remains. In this article, I will share why having a website is crucial for your small business, even if your target audience is strictly local.The Importance of a Website for Your Small Business
Let's start with some data from Statistics Canada. In 2003, there were about 12 million households in Canada, and 8 million had regular internet access. Approximately 60% of these households had computers with internet connections at home.
Now, what were they doing online? Nearly 90% browsed the web, and significantly for our discussion, 34% used the internet for purchasing goods and services?"a figure that's nearly double from 1999.
Industry Canada reported that in 2000, Canadian e-commerce sales reached an incredible $7.2 billion, a 73% increase from the previous year. Canada captured about 4% of global e-commerce in 2000, suggesting that approximately $180 billion was spent globally.
The numbers indicate a robust trend of increasing internet usage and sales, which can convince many business owners to invest in a website, especially if their market isn't limited to local areas.
Why Even Local Businesses Need a Website
You might wonder, "Why should I invest in a website for my small local business?" I've heard this question from people like David, a local auto shop owner in Saskatoon. Despite his business being profitable after writing a business plan, I believe it could thrive even more with proper marketing.
Let's use David’s shop as an example. Saskatoon, with a population of over 200,000 and nearly 90,000 households in 2001, sees almost every household owning a vehicle?"all potential customers for David’s shop.
In 2003, 72.5% of Saskatoon households had internet access, translating to around 65,000 connected homes. This doesn't even include those from the surrounding rural areas who might need a mechanic occasionally.
If David invests $2,500 in a website (arguably too much for a basic small business site) and includes strong search engine optimization (SEO), his online presence can significantly improve. Statistics show that people typically stop looking after the third page of search results. So, his website needs to rank among the top 30 sites for relevant keywords.
Suppose David's investment includes keyword research and SEO efforts, and his site ranks
2 for "auto repair Saskatoon" on Google. Now, he's accessible to 65,000 potential clients online.
If even 0.1% of those 65,000 prospects convert into customers, that’s 65 new clients. With an average service bill of $100, David could gross $6,500, making his website investment worthwhile.
Presenting this perspective to David might just convince him to build a website. It's all about tapping into a broader client base through the power of the internet.
You can find the original non-AI version of this article here: Can Your Small Business Afford Not to Have a Web Site .
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