Why Your Artwork Is Garbage
Below is a MRR and PLR article in category Business -> subcategory Sales.
Why Your Artwork Needs Improvement
Overview
You've probably heard the phrase "garbage in, garbage out." The same goes for "what you see is what you get," or WYSIWYG. These sayings are particularly relevant in the world of design and logo creation.
Experience in the Industry
With over 20 years in the digitizing logo business, I've encountered every kind of artwork imaginable. We all hope for perfectly polished visuals, but more often than not, we receive blurry or pixelated designs that require extensive work. Even top-of-the-line software can struggle to make these images suitable for specific applications.
Client Expectations vs. Reality
Many clients assume their printed designs will seamlessly translate to other mediums, but that's not always the case. Depending on the application, images often need adjustments for better representation. It's our job, not the client's, to understand and manage this.
Early Lessons and Advice
One valuable lesson I learned early on was to direct clients back to their business card or letterhead printer for high-quality artwork. If they have printed materials, the original files exist somewhere. Requesting these files can save us significant clean-up work.
Challenges with Sketches
Sometimes, clients provide ideas scribbled on napkins or paper bags. In these cases, having an artist or someone skilled in redrawing logos is invaluable. Smaller businesses might not have in-house artists, so early in my career, I sought talent from local colleges and high schools. This strategy proved fruitful, and I still collaborate with two talented individuals I met through this outreach.
Investing in Quality
To deliver high-quality logos, we must start with quality artwork. Hiring an artist to recreate designs is a worthwhile investment. A top-tier starting image significantly enhances the final digitized product.
Conclusion
By beginning with optimal quality in your artwork, you'll ensure the end result is anything but "garbage." Invest in quality from the start, and your designs will consistently shine.
You can find the original non-AI version of this article here: Why Your Artwork Is Garbage .
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