Why It Seems So Hard to Get Hired for Your Services
Below is a MRR and PLR article in category Business -> subcategory Sales.
Why It’s So Hard to Get Hired for Your Services
If you're putting in effort to market your services to what seem like ideal clients but find that no one is actually hiring you, this article could hold the key to your dilemma. With some strategic work, you can join successful business and sales professionals who consistently get hired, sell services, and increase referrals. It’s not rocket science?"you can do it!
Understanding the Challenge: Products vs. Services
To tackle this issue, it's important to recognize the difference between promoting products and services. Products often come with tangible features that deliver visible results. Highlighting the benefits of a product feature that simplifies life tends to lead to a sale.
Services, however, are intangible. There's nothing to physically showcase, and results can be harder to measure or demonstrate. Often seen as luxury items, services are more challenging to sell because their value is less immediately apparent.
Shifting Sales Techniques
Many traditional sales trainers avoid working with service providers because it’s easier to sell tangible products with clear, provable features. In my personal journey, I transitioned from selling electronic telephone systems in a corporate environment to yellow pages advertising. The sales strategies I used for products were ineffective for advertising services, prompting me to develop new techniques to promote intangible benefits.
Authors, coaches, consultants, and alternative healers produce results that enhance lives but may take time to produce quantifiable outcomes. These services are often perceived as desirable yet non-essential if budgets are tight.
Identifying the Real Issue
Most clients struggle to convey the true benefits of their services. They’re often skilled in explaining their methods and tools, but consumers are generally more interested in the specific benefits they’ll receive. They want clarity on the outcomes they’re paying for.
Customers are essentially asking, "What's in it for me?" Avoid overwhelming them with features that merely suggest benefits. Instead, articulate clear, tangible results that potential clients can expect.
Success Story
Take the example of a professional organizer who was struggling to attract clients despite offering a valuable service. Initially, she listed features like customized quotes and new filing systems. Although appealing, these features didn’t translate into clients hiring her.
We worked together to articulate the benefits and results, such as:
- Tailored services for specific client needs
- Streamlined office procedures
- Time savings and reduced frustrations
- Enhanced customer service capabilities
- Increased efficiency and productivity through better organization
We also developed six key questions for her to identify whether clients truly needed her services. By focusing on the client’s needs first, she gained confidence in discussing results and asking for business.
Conclusion
By following these strategies, you can confidently secure clients more consistently. Focus on clear outcomes, and you’ll find yourself hired more quickly and frequently.
Testimonial
"Anna Kanary's sales class was exactly what I needed! With minimal sales background and difficulty closing deals, this class provided me with the structure, confidence, and momentum necessary to gain more clients. Anna's expertise, combined with her warmth, makes this class exceptional and essential?"you'll get more than you ever expected!"
?" Sarah O. Bloomquist, Personal Life Coach, Innermost Coaching
You can find the original non-AI version of this article here: Why It Seems So Hard to Get Hired for Your Services .
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