To a Power Professional Sell is a Four Letter Word
Below is a MRR and PLR article in category Business -> subcategory Sales.
To a Power Professional: Why "Sell" Doesn't Have to Be a Four-Letter Word
Summary:
As a power engineer or manager, transitioning into business development might feel daunting, especially after years of technical training. But don't worry?"being a successful business developer is more aligned with your skills than you might think.---
So, you've climbed the ranks to become a manager in your firm through hard work and dedication. To your surprise, your new role involves selling your team's expertise to potential clients?"a task you might not have anticipated or desired.
You've always excelled at solving technical problems for clients and leading your team to new heights. So why shift to something that seems like a completely different skill set? Before reconsidering your career trajectory, let's redefine what business development really entails.
Understanding Business Development
Business development isn't about traditional selling. It's about leveraging your existing skills?"keeping client needs at the forefront and solving their problems. Now, you'll also use your technical expertise to secure projects for your team. It's about aligning your efforts with your firm's goals, ensuring that by prioritizing client success, your goals are naturally achieved as well.
Making the Shift
Making the transition to business development involves applying a systematic approach, much like the processes you're familiar with from your technical work. This isn't about smoke and mirrors. It's about thinking like a business professional, not a salesperson. Whatever method your company adopts should resonate with this concept.
Professional Growth
Instead of rushing back into the technical side, consider seeking professional development training tailored for your role in management. University management courses can help, but prioritize training that focuses on business development. This will not only enhance your current role but also fast-track your advancement in the firm.
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Bill Scheessele, CEO/Founder of MBDi, offers insights from years of experience in helping firms leverage their expertise for business growth. Learn more about MBDi’s approach at [MBDi.com](http://www.mbdi.com).
You can find the original non-AI version of this article here: To a Power Professional Sell is a Four Letter Word .
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