Timeless Principles To Steer You Through Negotiations

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Timeless Principles for Successful Negotiations


If you often find negotiating tricky and don't always achieve your desired outcomes, it's time to reevaluate your approach. Here are seven enduring principles, each paired with a timeless quote, to help you excel in negotiations.

Principle 1: Embrace the Human Aspect of Negotiation


Negotiation is a fundamental human interaction that drives progress. As Adam Smith, the Scottish economist, observed, "Man is an animal that makes bargains. No other animal does this. One dog does not change a bone with another."

Principle 2: Focus on Creating Value


Negotiating isn't about splitting a limited resource but about expanding and improving it. David Ghitelman emphasizes an abundance mindset: "Negotiating is about creating value, not dividing wealth."

Principle 3: View Conflict Positively


Conflict is central to negotiation, yet a constructive perspective on it leads to success. Dean Tjosvold noted, "Co-operative conflict builds people up, strengthens their relationships, and gets things done."

Principle 4: Listen More Than You Speak


Silence can be a powerful tool. By listening attentively, you gain information and strength. Geoff Burch, a well-known consultant, said, "If you're talking, you're giving information and therefore giving away power. If you're listening and asking questions, you're gaining information, the raw material of knowledge, and therefore gaining power."

Principle 5: Guide Perceptions Wisely


In high-stakes negotiations, manage perceptions carefully without resorting to dishonesty. Sun Tzu, author of "The Art of War," advised, "All warfare is based on deception... Pretend inferiority and encourage his arrogance."

Principle 6: Understand the Other Party’s Needs


Achieving agreement requires a deep understanding of the other side’s needs. As Frank Romer stated, "People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice."

Principle 7: Aim for Win-Win Outcomes


True success in negotiations comes from mutual benefit. B.C. Forbes remarked, "Any business arrangement that is not profitable to the other person will in the end prove unprofitable for you. The bargain that yields mutual satisfaction is the only one that is apt to be repeated."

Whether you're new to negotiations or seeking to refine your skills, these principles offer valuable insights. They represent time-tested wisdom, often learned through challenging experiences. Embrace them for more successful outcomes in all your negotiations.

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