Sell Don t Tell - Selling Tips that Work
Below is a MRR and PLR article in category Business -> subcategory Sales.
Sell Don’t Tell: Effective Selling Tips
Are you fully leveraging your website traffic, or are you missing out on potential clients due to your content? Here’s a key tip to maximize conversions.
Turn Visitors into Customers
Many websites aim to sell something, even if it's not directly through an online store. If your site promotes goods or services, simply describing what you do won’t yield the best return on your investment. Instead, focus on selling, not just telling.
Educate, Inform, Motivate
A website's role is to equip visitors with the information they need to decide to buy. The approach is "educate, inform, motivate." The widely recognized acronym AIDA stands for:
- Attention
- Interest
- Desire
- Action
These are the stages a customer experiences before making a purchase. If your web copy isn’t following this process or lacks calls to action, you’re losing potential revenue. A clear call to action, such as "Click here for FREE information," encourages the desired response.
Engaging and Motivating Content
How do you spark interest and desire? A simple rewrite can drastically improve your site's effectiveness and quickly cover its costs. But what's the difference between selling and telling?
Consider These Comparison Examples:
- Telling: Available in black, in stock, next day delivery.
- Selling: Available in jet black, perfect for pairing with any outfit. Enjoy next-day delivery if ordered by 3 PM, and it’s in stock.
It's easy to see which examples merely inform and which actually sell.
Conclusion
As a web marketer, your job is to sell?"not just explain?"your products or services. Understanding this distinction is crucial. Otherwise, your potential customers might turn elsewhere.
You can find the original non-AI version of this article here: Sell Don t Tell - Selling Tips that Work.
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