Sales Using The Law Of Expectancy
Below is a MRR and PLR article in category Business -> subcategory Sales.

Harnessing the Power of Expectation in Sales
Overview
Research in persuasion demonstrates that expecting certain outcomes often leads to their realization. This principle, which I call the Law of Expectation, is fundamental in the world of sales.
The Impact of Expectation
As a sales professional, your expectations can shape reality. The film "What the Bleep Do We Know?" explores how our thoughts and intentions influence our world. If you haven't watched it, I highly recommend visiting [whatthebleep.com](http://www.whatthebleep.com/) to learn more.
The movie illustrates that human behavior aligns with others' expectations. For instance, a study involved first graders being told that blue-eyed kids were smarter than those with brown eyes, resulting in higher scores for the blue-eyed children. When the narrative was reversed, the brown-eyed students excelled. This experiment highlights how expectations can powerfully affect performance.
Applying Expectation in Sales
Imagine the possibilities if you genuinely believed you were an exceptional salesperson. Visualize every prospect as a perfect match for your offerings. How can you achieve this mindset? It starts with making a strong first impression, where the Law of Expectation has a profound impact. Your words, tone, and body language convey your expectations. When you anticipate a successful sale, your actions naturally guide prospects toward a positive outcome.
Before each sales meeting, take a moment to ask yourself, "How do I expect this process to unfold?" If doubt arises, vividly rehearse the desired outcome with all senses engaged. Picture a signed contract or a handshake with a satisfied customer. By rehearsing success, you'll feel more at ease when it becomes reality.
Incorporating the Law of Expectation into your approach can transform your sales performance, helping you achieve your goals with greater confidence and clarity.
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