Relax Your Customer
Below is a MRR and PLR article in category Business -> subcategory Sales.
Creating Comfort in Sales
Summary
A crucial skill for doctors is a good bedside manner. Similarly, salespeople must make their customers feel at ease. This not only enhances the customer experience but also facilitates better communication and success in sales.Key Concepts
- Sales- Marketing
- Loan Officer
- Mortgage
- Leads
- Telemarketing
- Skills
- Training
- Communication
- Selling
Article
Creating Comfort in Sales
One of the essential skills for a doctor is possessing a comforting bedside manner. Likewise, salespeople must cultivate a similar ability to ensure their customers feel comfortable and at ease.
In any sales scenario, making your customer feel relaxed is vital. Imagine your customer as a guest in your home, where your role as a host is to ensure their comfort. The more at ease they feel, the more openly they will communicate with you.
Persuading someone unfamiliar to buy a product can be challenging. This difficulty largely stems from the common fear consumers have regarding salespeople?"the worry of being talked into an unnecessary purchase at an unrealistically high cost, often tied to the stereotype of the pushy used car salesperson.
To overcome this, find a shared interest or topic to relate to, allowing for non-business conversations that help break the ice. Building a relationship is crucial, and getting to know your customer should never be neglected.
Initiating this connection is simpler than it seems?"people enjoy talking about themselves. Start with questions about their pets, family, work, or hobbies. During my time managing a bank branch in a supermarket, we employed specific techniques in our approach that proved effective.
For instance, engaging people in the pet food aisle worked well?"asking about their pets opened the door to conversation effortlessly. Similarly, engaging customers in the candy aisle often found them in good spirits, more willing to chat. Conversely, we avoided the frozen food section, where the cold made people less inclined to linger.
The key takeaway is that people love talking about familiar topics, so don't hesitate to ask questions and learn about your customers beyond their immediate needs. The more comfortable your customer feels, the more successful your interactions and sales will be.
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