Pricing Mortgage Leads
Below is a MRR and PLR article in category Business -> subcategory Sales.
Pricing Mortgage Leads
Overview
As a loan officer or mortgage broker searching for online mortgage leads, understanding the cost and quality of those leads is crucial.
Quality and Pricing
When evaluating mortgage lead companies, the price often reflects the lead's quality. For example, investing $100 to acquire 50 leads likely means those leads are outdated and recycled, having been sold to multiple companies and brokers.
Conversely, spending that same $100 to receive three to six leads usually indicates higher quality. These are often known as "real-time" or "fresh" leads.
Research and Verification
It's vital to thoroughly research lead companies. Speak with their customer service representatives to understand the specifics of the leads they provide and their sources.
When purchasing real-time leads, they should ideally be no older than an hour. If a lead is older than a day, it doesn’t qualify as real-time.
Investment and Expectations
Your financial investment should yield quality results. If a company claims to offer high-quality leads, they should deliver as promised. If you opt for cheaper, bulk leads, expect lower quality and responses like, "I did that weeks ago," or "I just closed on that loan last week."
Due Diligence
Always conduct thorough research when selecting a lead company. Engage with customer service to address any queries. If their answers are unsatisfactory, it may also foreshadow issues with refunds or future support. Proceed with caution.
You can find the original non-AI version of this article here: Pricing Mortgage Leads.
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