Make Me Feel Important
Below is a MRR and PLR article in category Business -> subcategory Sales.
Make Me Feel Important
Imagine Everyone Wears a Sign: "Make Me Feel Important"
This simple idea captures the heart of exceptional sales and customer service. It’s also key to building a thriving company and attracting top-tier talent.
Understanding the Feeling
Think back to a time when you received a service or made a purchase. Didn’t it feel great when everything was handled quickly, efficiently, and with genuine friendliness? Such experiences often leave us wanting to return?"even if we don’t need anything?"just to relive that positive feeling.
A Real-Life Example
Consider Paige, a client of mine, who needed repairs on two wristwatches. Entering the jewelry store, she assumed it would be a hassle, expecting delays and multiple visits.
To her surprise, she was warmly welcomed. The owner assured her that both watches would be ready within a week and promised to call her personally. In those brief moments, the owner accurately assessed the repairs needed and even directly contacted the manufacturer to expedite the process.
Paige left the store feeling overjoyed, astonished by the high level of service she rarely encountered anymore. Her entire mood shifted?"she was smiling, fulfilled, and indeed felt important.
Why It Matters
This experience transformed Paige's day:
- She felt valued.
- She was recognized from a past visit.
- She sensed hope and understanding.
- She felt empowered as her needs were met swiftly.
These feelings align with what we call universal needs. Meeting them is at the core of professional sales and customer service, yet it's often neglected. For a day, try making everyone you meet feel important and observe the impact.
Conclusion
Making others feel important is a surprisingly simple yet powerful tool in sales and service. By meeting universal needs, not only do you enhance customer experiences, but you also contribute to building a stronger, more successful business.
Author's Note:
Paul Sember, President of Coach SEM, Inc., is an executive coach and speaker who collaborates with executives worldwide to create sales-centric cultures, deliver exceptional customer service, and attract talented individuals. Reach out at 480-342-8990 or email paul@coachsem.com. Visit www.coachsem.com for more information.
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