It s Not Your Job to Lower Your Fees to Help the Client Afford You
Below is a MRR and PLR article in category Business -> subcategory Sales.
It's Not Your Job to Lower Your Fees to Help Clients Afford You
Summary
What should you do when a prospect says, "I can't afford your prices, but I want your services"? Learn how to stand firm on your pricing by helping clients understand your value, so you don’t have to compromise your fees.Article
As a creative professional, you may often encounter a situation where a potential client claims they can't afford your rates while surrounded by signs of wealth?"luxury cars, upscale homes, lavish furnishings. This discrepancy highlights an essential truth: what a client can afford often depends on their values and priorities, not just their financial situation.
Your responsibility is not to lower your prices to meet a client's financial comfort but to demonstrate the value of your services in relation to their priorities. It’s about linking your offerings to what matters to them, regardless of their spending on other areas.
For example, consider someone who frequents fine dining but says they can't afford annual vacations. Conversely, some families might eat frugally at home to afford regular getaways. Each person's choices reflect what they value, not their financial capacity. Similarly, restaurants and vacation spots don’t adjust their prices based on a customer's budget, nor should you.
When engaging with clients, focus on uncovering their motivations and desires. During your initial conversations, ask what they want and, crucially, why they want it. Understanding their "why" allows you to connect their values with the benefits your services provide.
Avoid simply pitching what you offer. Instead, engage in a dialogue to understand their needs deeply. Ask questions that probe into their reasons for reaching out to you, helping them see how your services align with their priorities.
If a client continues to press the affordability issue despite your efforts to demonstrate value, it may be time to move on. Stand firm?"if they truly see the value, they will find a way to afford your services. Remember, it's about showing them the worth of your work and letting them recognize its importance.
You can find the original non-AI version of this article here: It s Not Your Job to Lower Your Fees to Help the Client Afford You.
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