How Well Do Your Customers Know YOU
Below is a MRR and PLR article in category Business -> subcategory Sales.
How Well Do Your Customers Know YOU?
Overview
Understanding your customers is crucial, but have you ever considered how well they know you? Building strong connections goes both ways. Let's explore how self-disclosure can enhance your customer relationships by sharing more about yourself.
Understanding Self-Disclosure
When Sam Walton, the founder of Wal-Mart, pondered this question, he implemented a simple yet effective strategy: employee nametags. This wasn't just about names; it was about fostering relationships and trust.
Self-disclosure involves sharing personal details with others, starting small (like your name) and deepening over time to include experiences, preferences, and opinions. This openness invites reciprocity, establishing rapport and trust.
Case Studies in Self-Disclosure
City Liquidators in Portland
At City Liquidators, a mom-and-pop furniture store in Portland, Oregon, the owners have mastered self-disclosure. Their store is filled with family photos and personal memorabilia, making customers feel like part of the family. These personal touches lead to engaging conversations and foster emotional connections, securing customer loyalty.
The Ritz Carlton Experience
My friend Dennis, a doorman at the Ritz Carlton, uses self-disclosure to connect with guests. When welcoming a family, he shares stories about his own daughter, sometimes even showing a picture. This personal touch encourages guests to share their stories, creating lasting bonds.
Strategies for Building Connections
Share Your Story
Identify the origin of your business or any significant anecdotes. This becomes "Your Story," a powerful tool for engaging customers. Write it down, practice it, and share it everywhere?"from marketing materials to a dedicated page on your website.
Start Blogging
Blogging is an excellent medium to express your experiences and emotions. I started "HELLO, my name is Blog" to engage with customers personally. A blog serves as an online journal where you can share updates and insights, inviting customer interaction through comments.
For more on starting a blog, visit [Blogger](http://www.blogger.com).
Recommend Resources
In newsletters, conversations, or meetings, suggest books, CDs, or resources that have inspired you. Sharing these recommendations creates common ground, encouraging customers to share their experiences in return. My friend Ed at Cornerstone Financial often gifts his favorite books to clients, fostering deeper connections.
Conclusion
Knowing your customers goes beyond products and services; it's about sharing a part of yourself. By adopting self-disclosure and encouraging reciprocity, you'll build stronger, more meaningful relationships.
Remember, as Jeffrey Gitomer says: it's not just about who you know, but who knows you. Start fostering those connections today!
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