How to Charge What You Are Worth as a Creative Professional

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How to Charge What You’re Worth as a Creative Professional


Summary

Are you earning what you truly deserve? Many creative professionals only charge 25-50% of their true value. Discover how to set your fees right and earn what you're worth!

Article Body


Setting the right price for your creative services can be challenging. Start by researching your competition. Look into how they structure their pricing, whether they offer packages, and if they provide payment options. Remember, just because others price a certain way doesn’t mean it’s the best approach for you.

Take inspiration from a client of mine who is a business and life coach. Many coaches charge based on scheduled calls, considered standard in the industry, but it might not be the most effective method. I advise clients to price their services according to the value provided to the client, not just industry norms. If the typical model doesn’t resonate, feel free to innovate.

Consider another client, Shelly, a wedding planner. Initially, she offered three standard wedding packages, like many planners. However, her clients often needed customizations, leading to additional charges and client dissatisfaction. The package system became a hassle rather than a helper.

Shelly realized she didn’t have to follow the typical pricing method. Together, we developed a value-based pricing structure tailored to her clients' needs. This change allowed her to increase fees and expand her client base.

Reflect on your pricing strategy: Are you basing it on value or just industry standards? Sometimes, standard methods aren’t the best fit for you or your clients.

Take a closer look at your fee structure and client charges. Is it truly working for you? It's time to ensure your pricing reflects the quality and value you provide.

You can find the original non-AI version of this article here: How to Charge What You Are Worth as a Creative Professional.

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