Getting Past Gatekeepers Don t Get Left At the Gate When Calling on Decision Makers
Below is a MRR and PLR article in category Business -> subcategory Sales.
Getting Past Gatekeepers: Reaching Decision Makers Effectively
Summary:
Does it often feel like decision makers are tucked away in a gated community? Discover techniques to navigate past gatekeepers?"those professionals who manage access to decision makers?"so you can engage with the real decision-makers effectively.
Keywords:
Sales training, customer service, motivation, communication, cold calls, humor, storytelling
Article:
Does it seem like decision makers are hidden behind a virtual gated community? Learn how to navigate past gatekeepers, those individuals who manage access and often act as buffers for decision makers, to engage directly with the decision makers themselves.
Traditionally, secretaries or administrative assistants were the gatekeepers; now, they also include voicemail and generic email addresses. Whether they become adversaries or allies depends on your approach. Your objective: make yourself important enough to gain entry.
Key Strategies for Reaching Decision Makers:
DO’s:
1. Turn Gatekeepers into Allies: Treat them with respect and kindness. Recognize they have a challenging role too. Approach them as individuals, not obstacles.
2. Support Decision Makers: Highlight how you can help decision makers excel. If you offer a solution to their problem, let the gatekeeper know. They might become your advocate.
3. Leverage Gatekeepers for Insight: Use gatekeepers to gather valuable information about the decision maker, their department, and the company dynamics. Be courteous to everyone.
4. Contact at Strategic Times: Reach out before or after the gatekeeper’s shift. Decision makers often work outside regular hours and may be more accessible then.
5. Gather Information Wisely: Every call is an opportunity to learn. Ask about the decision maker’s schedule, company happenings, and even pronunciation of names.
6. Use Multiple Communication Channels: Explore different ways to communicate, such as calls, emails, and postcards. Discover their preferred method.
7. Refer Back to Previous Interactions: Mentioning a return call can elevate your call’s importance in the gatekeeper’s eyes.
8. Differentiate Your Messages: When leaving voicemails, highlight different benefits you offer each time to stand out.
9. Be Concise: Ensure your messages are brief and to the point.
10. Maintain Positivity: Stay upbeat, even if your messages aren’t returned immediately.
11. Be Creative and Distinctive: Stand out with unique or humorous approaches.
12. Use Humor Effectively: Self-effacing humor can create rapport and open doors.
13. When All Else Fails: Consider having your gatekeeper connect with theirs.
DON’Ts:
1. Don’t Pretend to Be Someone You’re Not: Avoid false claims about being family or law enforcement.
2. Avoid Rudeness: Being rude or sarcastic alienates people and shows a lack of professionalism.
3. Don’t Overload Messages: Avoid long voicemails. Use brief elevator pitches instead.
4. Don’t Blame the Decision Maker: Respect their time and agenda. Remember, they have multiple priorities.
5. Avoid Clichés and Scripts: Show your personality and stand out in the crowd. Be memorable for the right reasons.
Treat others as valued individuals and remain confident. You want decision makers to feel glad to take your call. With the right strategies, the gates to decision makers can be opened.
You can find the original non-AI version of this article here: Getting Past Gatekeepers Don t Get Left At the Gate When Calling on Decision Makers.
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