Getting Passed the Gate Keeper
Below is a MRR and PLR article in category Business -> subcategory Sales.
Navigating the Gatekeeper: Effective Strategies for Success
Introduction
Cold calling can often feel daunting, especially when you're met with resistance from the receptionist or gatekeeper. These individuals, while protective of their organization’s time, are not impassable obstacles. Here's how you can smoothly navigate your way to the decision-makers.
Tips for Getting Past the Gatekeeper
1. Engage with the Sales Department
When you approach a business, resist the impulse to immediately pitch your product at the front desk. Instead, take a strategic approach by introducing yourself warmly, handing over your business card, and requesting to speak with someone in their sales department. This tactic suggests you're there on legitimate business, increasing your chances of moving past the reception area.
Once you're in discussions with sales personnel, you're engaging with people who understand your role and are more likely to guide you to the right contacts within the company.
2. Plan and Call Ahead
Before visiting, consider calling the offices in advance. A simple call might sound like this:
"Hello, I’m [Your Name], and I’ll be in your area this afternoon. I wanted to let you know I'll stop by between twelve and two to introduce myself."
Avoid asking for permission, as it offers an easy chance for refusal. When you do arrive, reintroduce yourself as the person who called earlier. This prior connection makes it easier to transition from the gatekeeper to the decision-maker.
Conclusion
Successfully navigating past gatekeepers is challenging but achievable. By employing these strategies, you’ll increase your chances of speaking directly with decision-makers. Best of luck in your future calls!
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