Be Persuasive When You Sell
Below is a MRR and PLR article in category Business -> subcategory Sales.
Master the Art of Persuasion in Sales
Word Count: 615
Summary:
In sales, persuasion is key. Instead of being pushy, focus on understanding your customers' needs and guiding them to see the benefits of your product.Keywords:
Sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling---
When selling products to clients, the goal is to be persuasive, not pushy.
Ever notice a salesperson who seems to have it all together? They communicate easily, customers like them, and they consistently achieve their sales targets. This isn’t luck or an innate gift?"it's the result of dedicated training and mastering sales skills, coupled with thorough product knowledge.
Such a salesperson has harnessed the power of persuasion by understanding what their customers truly need.
Being pushy with a product can be a major turn-off. Customers dislike having someone they barely know in their face, talking incessantly. Pushiness can come across as rude, unprofessional, and uninformed. From a consumer’s perspective, a pushy salesperson often seems like someone fresh from a one-day training course, eager to sell to anyone who will listen. Most can see through this approach.
Persuasion, however, requires subtlety. It's often more effective to persuade someone to buy than simply trying to sell to them.
Persuasion involves helping your customer align with your product by understanding their viewpoint. Start by getting to know them?"ask personal questions about their location, occupation, or pets. People enjoy talking about themselves, so encourage conversation.
Once you understand your customer, identify what they need, and match your products accordingly. Clearly explain your product's benefits and help them visualize its use. For instance, if selling baseball bats, paint a picture of them hitting a home run in a crucial game moment.
Listening is crucial?"it’s one of the most valuable sales skills. You can discover a lot about your customers just by paying attention.
To persuade effectively, find common ground with your customer. Smile, be courteous, answer their questions, and address their concerns. After identifying their needs, discuss products that can meet those needs. Focus on sharing how the product benefits them rather than just selling it.
Think of it as a friendly conversation rather than a sales pitch. This approach not only makes sales more enjoyable but can also boost your success. Good luck!
This article can be reproduced at any time, as long as the author's name and reference links remain intact and active.
Jay Conners has over fifteen years of experience in the banking and mortgage industry. He owns [jconners.com](http://www.jconners.com), a mortgage resource site, and [callprospect.com](http://www.callprospect.com), a mortgage lead company.
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