A Testimonial is Worth 100 Cold Calls
Below is a MRR and PLR article in category Business -> subcategory Sales.
A Testimonial is Worth 100 Cold Calls
Summary:
If cold calling isn't your favorite task, or even if it is, it's time to leverage your completed work. Learn how to gather impactful testimonials to enhance your marketing efforts and potentially avoid cold calling altogether.
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Article:
If you're not a fan of cold calling, or even if it doesn't bother you, consider making the most of your existing work.
We often overlook one of the most compelling elements in our marketing toolbox: client testimonials. Many creatives have glowing feedback from clients but hesitate to use these endorsements, fearing they come across as boastful or too self-promotional.
In reality, effective marketing is about promoting yourself. After completing a project, capture that success through your client’s words to demonstrate your services' value to potential clients. This is especially crucial for creative businesses, where the value of artistic services might not be immediately apparent to everyone. Testimonials clarify this value by allowing others to highlight the benefits of working with you.
If your clients don't automatically offer testimonials, don't shy away from asking them. Most clients will be flattered by the request.
The most effective testimonials highlight specific, measurable achievements and use language that resonates with prospective clients.
Consider this testimonial from an artist client:
"I just returned from a Cape Cod job worth over $11,000, thanks to the techniques I learned from you, turning a consultation into my biggest project ever."
?" Amy Ketteran, Ketteran Studios
Here's an example from a corporate client:
"My improved confidence and speaking skills have benefited both my career and Verizon Connected Solutions. We're now developing partnerships with major manufacturers, and I've played a key role in seminars promoting these opportunities. After working with Kirstin, I even provided court testimony that helped VCS win a nearly $1 million lawsuit. I can't thank Kirstin enough!"
?" Ed Ruby, Director of Business Operations, Verizon Connected Solutions
If your testimonials lack specificity, they might not be as convincing as they could be. Encourage clients to provide measurable feedback. If a testimonial lacks details, thank the client for their kind words and ask for specific improvements resulting from your work together.
You might say:
"Thanks for your feedback. It’s great to hear about your success. Can you share specific improvements from our collaboration? Were there measurable differences?"
More detailed testimonials, written in the client's authentic voice, are more persuasive and can effectively attract new business.
Take a moment to review your client list and recent projects. Reach out to your best clients for measurable testimonials. It’s a far easier task than making cold calls!
You can find the original non-AI version of this article here: A Testimonial is Worth 100 Cold Calls.
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