A Review Of Opening Statements
Below is a MRR and PLR article in category Business -> subcategory Sales.
A Review of Effective Opening Statements
Introduction
Crafting compelling telephone opening statements is crucial for creating interest and reducing resistance, especially in telesales. This article reviews actual opening statements submitted to Art Sobczak, a respected speaker and trainer, and President of Business By Phone.Evaluating Opening Statements
At my Telesales Rep Colleges and customized client training programs, I offer to evaluate participants' opening statements. Here are insights from Dobbs Publishing, which caters to auto enthusiasts.
Example from Joe Galloway
Joe Galloway shared the following opener:
"Good morning Mr. Grabowski, my name is Joe Galloway with Dobbs Publishing and Super Ford magazine. If I've caught you at a good time, I'd like to discuss your mail order program to see if we can help increase your profitability."
While respectful, the timing aspect could come after mentioning benefits. To spark more interest, Joe could refine his approach:
"I notice you target Ford enthusiasts in your ads. Our magazine reaches proven direct marketing buyers, and if I've caught you at a good time, I'd like to explore opportunities to connect with Ford owners you might not be reaching yet."
Another Example from Joe Galloway
Another statement from Joe was:
"I'm Joe Galloway with Dobbs Publishing. We specialize in reaching mail order customers through our automotive magazines. If I've caught you at a good time, I'd like to discuss opportunities to enhance your mail order programs and maximize profitability."
The first part is strong, but the second half could be more conversational:
"If I've caught you at a good time, I'd like to explore ways to attract more catalog and mail order customers."
A Call to an Existing Customer
Matt French crafted an opener for a current advertiser aimed at increasing ad size:
"This is Matt French from Super Ford Magazine. I'm calling about your current ad. I noticed you've packed several products into your 2/3 page ad. Given your growth plans, could we discuss options to increase your market share by expanding your ad size?"
Referencing the customer's current situation is effective, but avoid discussing ad size upfront, as it may seem like an expense. Instead, focus on potential revenue:
"I reviewed the products in your current ad and have some ideas. Depending on your growth plans, I can offer options to boost your revenue from these ads."
By shifting the focus to revenue growth, discussions about larger ad sizes become more appealing after you've established potential benefits.
Conclusion
These examples show the importance of crafting engaging and benefit-driven opening statements. Targeting potential benefits and respecting the listener's time can significantly enhance receptiveness.
---
About Art Sobczak
Art Sobczak helps sales professionals use the phone to prospect, serve, and sell more effectively, reducing rejection. He offers seminars and customized programs. Explore free articles and resources at [Business By Phone](http://www.businessbyphone.com). For a free newsletter, email ArtS@BusinessByPhone.com or call (402) 895-9399.
You can find the original non-AI version of this article here: A Review Of Opening Statements.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.