12 Sales-Boosting Strategies
Below is a MRR and PLR article in category Business -> subcategory Sales.
12 Strategies to Boost Sales
Summary:
Looking to increase profits and capture more market share? Here are some effective strategies to help you achieve that goal.Keywords:
Marketing, copywriting, ads, brochures, web content---
In today’s competitive market, tightening ad budgets can make growing profits challenging. However, these 12 strategies can help you carve out a bigger slice of the market.
1. Give Your Product a Unique Personality
Creating a distinctive character can significantly boost sales and brand recognition. Take OfficeMax’s Rubber-Band Guy, a memorable persona that embodies the brand's promise to meet all customer needs.2. Share an Interesting History
Fascinating product backstories can captivate audiences. For instance, aspirin's development story traces back to Hippocrates and the willow tree. Knowing such histories can give your product an intriguing context.3. Highlight Your Product's Benefits
Catchy tunes or slogans can leave a lasting impression. Gillette's "The Best a Man Can Get" is an enduring example, tying positive sentiments to the product’s performance.4. Repackage for Convenience
Enhance your product’s usability with innovative packaging. Consider how motor oil evolved from cumbersome cans to easy-pour plastic bottles, making it user-friendly.5. Focus on Consumables
Consider lowering the price of primary products while promoting consumable items. Printers are often sold cheaply, with ink cartridges driving the real profits.6. Harness Viral Marketing
Leverage word-of-mouth and digital platforms to spread your marketing message. Viral techniques can exponentially boost your product’s visibility.7. Offer Customization
Tailor your product to meet individual customer desires. Success stories like Cycle Pet Foods and Burger King’s "Have it Your Way" highlight the appeal of customization.8. Go High Tech
Incorporate the latest tech advancements into marketing. Audio chips in magazines and brochures, for example, generate buzz and enhance brand recall.9. Promote Product Sharing
Showcase how your product fosters connections among friends and family. Emotional appeals, like Almond Joy's message of sharing, can be quite effective.10. Establish Expert Endorsement
Position your product as the choice of industry experts. Canon’s collaboration with photojournalists to endorse their cameras exemplifies this strategy.11. Make Your Product Sui Generis
Differentiate your product as one-of-a-kind. Iconic brands like Porsche with "There is no substitute," or the synonymous use of Kleenex and Xerox, successfully achieve this.12. Expand Your Demographic Reach
Attract new customer groups by broadening your product’s appeal. Whether it’s designing cell phones for tweens or health bars for seniors, thinking outside the demographic box can pay off.---
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