Six Tips For Perfect Email Pitches
Below is a MRR and PLR article in category Business -> subcategory Public Relations.
Six Tips for Crafting the Perfect Email Pitch
Your media pitches can hit the mark with a bit of planning and a few strategic tips. Here’s how to send fewer misses and score more successful media relations hits.
1. Lead with Brevity
Shakespeare said it best: “Brevity is the soul of wit.” Your subject line should capture your pitch in 10 words or less. Make it concise and relevant, and include a time frame if it’s crucial. For example, "Entrepreneurs Storming NC General Assembly Tuesday."
2. Capture Attention with Surprise
Begin with an engaging fact or statistic. When crafting a story about local home prices, consider a subject line like: "Average Lake Norman Home Listing Price Spikes to $413,000." Other successful examples include, "Interest Rates Hit Six Month Low" and "No Credit Score, No Problem."
3. Use Humor Wisely
Humor can be powerful, but only if it suits the reporter's style. Maria Stainer of the Washington Times was drawn to an email with the line, "Teach Your Dog to Meditate," which led to coverage about a new book on animal behavior. Use humor only when you're certain it will resonate.
4. Avoid Attachments
Skip attachments in your initial pitch to steer clear of spam filters and avoid annoying your contacts. Only send additional documents or photos when requested. Annoying a journalist can result in your future pitches being ignored.
5. Let Your Pitch Cool
Before sending off your pitch, take a pause. Seek feedback from others, especially if using humor or a quirky angle. Ensure your message is polished and won't fall flat.
6. Stay Relevant
Relevance is key. As David Mildenberg from the Charlotte Business Journal advises, email pitches should provide news that aligns with the publication’s focus and audience. Keep pitches concise and clear.
Get ready to pitch with these strategies in mind!
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