Greetings Card What When and How
Below is a MRR and PLR article in category Business -> subcategory Public Relations.
Greeting Cards: What, When, and How
Overview
Greeting cards are a timeless way to express sentiments and emotions. Dating back to ancient China before the 15th century, the tradition of sending greeting cards has evolved significantly, with the first modern card believed to be published in the 1840s. Today, greeting cards come in various forms: handmade, mass-produced, and digital e-cards.
Introduction
When you want to wish someone a happy birthday, say "Merry Christmas," or express "get well soon" sentiments, sending a greeting card is a thoughtful choice. Whether you choose a physical card from a store or opt for a digital version online, greeting cards add a personal touch to your well-wishes. But have you ever wondered about their origins and evolution? Let’s explore.
What Are Greeting Cards?
Originally derived from postcards, greeting cards are typically illustrated, folded, and contain a message of goodwill or sentiment. They can be printed or handmade. The rise of the internet introduced digital greeting cards, adding a new dimension to this cherished tradition. While they are commonly sent on special occasions like birthdays and holidays, greeting cards can also convey everyday messages such as "hello" or "thank you."
Greeting cards are produced by numerous companies, with Hallmark and American Greetings leading the industry in the U.S. Interestingly, the UK sends more cards per capita than any other country and is a world leader in card design.
The Origins and Development of the Greeting Card Industry
The tradition of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages during New Year celebrations. Early Egyptians also shared greetings on papyrus scrolls.
By the early 1400s, Europe saw the exchange of handmade paper cards. In Germany, woodcut-printed New Year’s greetings appeared as early as 1400, while handmade Valentine's Day cards were popular in various European regions.
By the 1850s, thanks to advances in printing and mechanization, greeting cards became more affordable and widely accessible. This shift transformed them from expensive, handmade items to a popular form of personal communication. The first commercial Christmas card was published in London in 1843 when Sir Henry Cole enlisted John Calcott Horsley to design a festive card.
Evolution and Market Segmentation
The industry continued to expand, driven by innovations like color lithography in the 1930s, enhancing the appeal of manufactured greeting cards. By the 1980s, consumer preferences began shifting towards unique and differentiated cards. By the late 1990s, the market segmented into three categories:
1. Handmade and premium cards
2. Mass-manufactured cards
3. Digital e-cards
Conclusion
The greeting card industry has seen remarkable growth and diversification, adapting to changing times while maintaining its core purpose: conveying heartfelt messages. Although digital e-cards are increasingly popular, preserving the tradition of sending physical cards ensures this age-old practice remains alive and cherished.
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