Getting Word of Mouth Started New Book PR Method
Below is a MRR and PLR article in category Business -> subcategory Public Relations.
Getting Word of Mouth Started: A New Book PR Method
Summary
Before releasing the print version of our new book, we sought feedback and aimed to expand our audience. We took a bold step by inviting a public and peer review. This not only improved our book’s quality but also sparked word of mouth. Did it work?
Enhancing Book Publicity with Sampling
Authors and entrepreneurs often go to great lengths to promote their books or products. However, sometimes the best method is simple and right in front of them. Book publicity can be particularly challenging, as thousands of new titles compete for attention each year, with many failing to reach their desired readership.
Here’s an innovative approach to gaining attention and refining your book before it hits the shelves: sampling. Major companies often use focus groups and market experts to build their brand, akin to planting seeds in a garden. Similarly, as an author, you can use sampling to create buzz around your book. During our publishing journey, we discovered an inventive way to attract readers while enhancing our book’s content.
Embracing Public and Peer Reviews
With decades of publishing experience, we decided to tackle what many authors fear: a peer review. But we added our own twist. Instead of waiting for reviews post-publication, we uploaded our book to our website and welcomed feedback in advance. We coined this process Public and Peer Review for our book, Investing in the Great Uranium Bull Market: A Practical Investor’s Guide to Uranium Stocks.
Before uploading the first eight chapters of the e-book, we notified subscribers that the book would be available for Open Review on June 18th. We encouraged them to spread the word about this pre-publication opportunity.
Results
In less than a week, our subscriber base grew by almost 10%, achieving more new subscribers than in previous months. Our website’s Alexa rating also soared, surpassing nearly a million other sites in just a week. The surge from the email notification increased our three-month average by 267%.
This strategy not only expanded our readership but also provided valuable feedback, helping us enhance our book. Industry experts joined in to offer insights, enriching our content and leading to a more compelling book for our readers.
Looking Ahead
We plan to evaluate the success of this public and peer review and use these findings for our next promotional endeavor. The key is to develop a series of engaging teasers to continuously draw visitors to your website, convincing them that your book is a must-read.
Stay tuned for our next publicity surprise, as we continue to refine our approach and expand our audience.
You can find the original non-AI version of this article here: Getting Word of Mouth Started New Book PR Method.
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