Choosing a Mind-jarring Name for Your Business

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Choosing an Impactful Name for Your Business


Summary

Discover how to select a business name that boosts visibility, enhances credibility, and drives sales.

Introduction

Choosing the right name is crucial for your new business. It’s often the first impression potential customers will have, so it should resonate with your target audience and be memorable.

Key Considerations for Naming Your Business


Reflect Your Brand

Your business name should reflect who you are and what you offer. A name that evokes a vivid mental image can be particularly effective, especially online where competition is stiff.

Local Recognition

In brick-and-mortar contexts, consider using your surname and profession, like "Smith's Lawnmower Sales and Repair." Adding your city can enhance local familiarity, such as "Smith's St. Louis Lawnmower Sales and Repair."

Simplicity and Memorable

Sometimes, leaving out personal names and focusing on location, like "Tulsa Heating and Air," can make your business sound locally authoritative. Always check your chosen name is available and not already registered.

Online Presence

For online businesses, incorporate your product or service in the web address. If you're selling cookies, aim for something like "www.cookies.com." If that's unavailable, try variations like "www.fabulouscookies.com." Search engines often prioritize relevant URLs.

Corporate and Trendy Options

For business-to-business services, a professional-sounding name like adding "Consulting" might be beneficial. Trendier markets might favor more quirky names, possibly incorporating animals or fun elements in logos for impactful branding. Consider the success of GEICO's gecko mascot.

Acronyms and Short Names

Create a memorable acronym from descriptive words (e.g., IHOP, IBM, P&G). These concise options often make for easy-to-remember URLs.

Unique and Original

If common names pose a challenge, experiment with word combinations to find a unique fit. Ensure the name stands out and reflects your brand identity.

Research and Relevance

Utilize keyword research tools to explore popular search terms related to your field. This can provide inspiration and improve your brand's searchability.

Practical Steps


1. Memorability: Ensure the name is easy to pronounce, spell, and type.
2. Verification: Check for existing trademarks or registrations to avoid legal issues.
3. Feedback: Test your ideas with friends or in business forums to gauge suitability.
4. Consideration: Allow some time to reflect on your choice to ensure it still resonates.

Conclusion

Crafting a memorable and meaningful business name requires thought and patience. By following these guidelines, you'll set the foundation for strong brand recognition and business success.

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This article was prepared by Walter Boyd, CEO of [Computer Expertise Ltd](http://ComputerExpertiseLtd.biz), an established online business since 1995. You may copy and reprint this article with the inclusion of this resource box and without altering the content.

You can find the original non-AI version of this article here: Choosing a Mind-jarring Name for Your Business.

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