Best practices for eSales

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Best Practices for eSales


Overview


eSales can enhance every stage of the sales process, from prospecting during a webinar to presenting, submitting proposals, negotiating contracts, and managing projects. It's a key component in eMeetings, customer satisfaction follow-ups, and eLearning for training new representatives and partners.

Keywords

web presentation, webcast, teleconference, webinar, internet video conference, audioconference, web conference, e-meeting, skype, software, training, sales, meeting, video conferencing, e-learning, customer loyalty

Article Body


Preparation


Personalizing your eSales experience starts with customizing the virtual meeting environment. Use a PowerPoint model relevant to the client's industry. This approach can be effective for both initial presentations and prospect discussions. Depending on participation, choose between a phone call or an audioconference. Invitations can be sent via email and seamlessly integrated with most CRM systems. For internal meetings, consider using Skype and request attendance confirmations.

Progress


Several features can enhance your eSales success:

- Use PowerPoint presentations and screen sharing for demonstrations or document displays.
- Allow multiple presenters, led by a conference host, with participants having the ability to annotate presentations.
- Share screen savers with notes or files like proposals.
- Gather feedback using mini-questionnaires to understand prospect preferences and buying criteria.

Follow-Up


Conferenceware offers detailed reports of participant engagement and responses during web conferences. Additionally, recordings of these sessions, including audio and video, can be saved to your local disk and attached to client files in your CRM. These recordings can serve as tools for reviewing sales opportunities or as training material to share best practices among your team.

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