Best practices for eCRM
Below is a MRR and PLR article in category Business -> subcategory Other.
Best Practices for eCRM
Overview
Customer Relationship Management (CRM) is primarily a business strategy supported by technology, not the other way around. It focuses on identifying customer value to retain, develop, and acquire new clients. The journey to gaining new clients often starts with webinars, while the actual sales presentations are managed through eSales.
Keywords
Web presentation, webcast, teleconference, webinar, internet video conference, audioconference, web conference, e-meeting, Skype, software, training, sales, meeting, video conferencing, e-learning, customer loyalty.
Article Body
Preparation
Distinguish between expanding current clientele and market prospecting. For existing clients, contacts are already in your CRM, simplifying the organization of presentations. Tools like Conferenceware can automatically generate invitations with all necessary details like description, schedule, and voice broadcasting options. Simply choose whom to invite from your contacts, and a copy of the invitation will be saved in their CRM file. For prospecting via webinars, import the list of attendees in CSV format to automatically build your CRM contact database.
Progress
Commercial presentations aim to gather insights into the prospects' business challenges and identify decision-makers within the organization. An interactive questionnaire helps assess each person's role, such as user, evaluator, or decision-maker, and their levels of expertise and attitude?"whether ally, neutral, or hostile. For existing clients, these questionnaires are invaluable for gauging loyalty and their willingness to provide referrals.
Follow-up
Meeting reports capture participant details and their responses, such as problems, buying criteria, and loyalty indexes. These insights help you craft a tailored proposal that demonstrates your understanding of client needs. Moreover, by recording meetings with synchronized voice and image, you can revisit them for fine-tuning and attach them to your CRM as an opportunity record.
Implementing these best practices in your eCRM approach not only enhances communication but also builds stronger, more informed relationships with your clients.
You can find the original non-AI version of this article here: Best practices for eCRM.
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