What s the Game Plan

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What's the Game Plan?


Introduction


Browse through any management book today, and you'll be struck by the sheer number of new concepts that have emerged over the past decade: SWOT analysis, business process re-engineering, CRM, competitive advantage, analysis tools, fix-it tools, and measuring tools. One term that stands out, often overused, is strategic planning. In most mid-size to large corporations, you'll likely find at least one Vice President of Strategic Planning. Essentially, planning involves strategy, and strategizing involves planning.

What Constitutes Effective Planning?


To implement change successfully, consider the following steps:

1. Document Ideas


Rather than just brainstorming, jot down the noteworthy ideas. Have you ever attended a meeting where everyone is trying to outsmart one another, but no one is documenting the ideas? If ideas aren't recorded, crucial insights may be lost. Writing them down allows the team to revisit important points in future sessions.

2. Organize from the Basics


Start with fundamental questions to streamline the planning process. For example:

- What specific change is needed in our customer service department?
Solution: Add another shift to accommodate clients from Asia, requiring staff from 9 PM to 5 AM.

- How many additional staff are necessary?
Solution: Start with four employees and assess if more are needed.

- What languages are required?
Solution: Mandarin and Cantonese speakers, with potential needs for Hindi and Korean.

- When should the midnight shift begin?
Solution: In two months, aligning with our product launch in Shanghai.

- Estimated costs?
Solution: Approximately $75,000 annually in manpower and facilities.

By breaking down discussions, you can easily identify objectives and establish a clear direction.

3. Anticipate Challenges and Solutions


Once initial information is settled, consider possible obstacles and solutions:

- Challenge

1: Hiring language speakers with no customer service experience.

- Solutions: (a) Recruit and train them; (b) Utilize personnel from China and India; (c) Outsource to a provider country; (d) Consult suppliers and distributors for solutions.

- Challenge

2: Management might reject the $75K budget.

- Solutions: (a) Prepare justifications; (b) Provide statistics on Asian customer inquiries; (c) Project increased sales with expanded service; (d) Compare with successful competitors.

4. Take Action


Failure often arises from procrastination. For instance, if the justification for a midnight shift hasn't been written because Mr. Jones is out of town, don't wait. Draft the argument and email it to him. Act promptly!

5. Periodically Review Your Plan


Situations change, and priorities shift, so review your plan regularly to determine if adjustments are necessary. A robust plan anticipates change and includes alternatives if certain steps don't work out.

In conclusion, having a well-structured plan with foresight is crucial. It ensures that if initial activities aren’t successful, there are alternatives to explore.

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