Tracking For Profits

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Tracking for Profits


Introduction

"If you can't track it, don't do it." This principle is crucial for any high-performance venture, emphasizing the need for an effective tracking system. Such a system, built on well-crafted metrics, enables everyone to gauge their performance in relation to their commitments. It acts as a roadmap, indicating when additional or extraordinary actions are required.

The Importance of Metrics

One of the first steps I take with my business coaching clients is to establish a clear set of objective metrics. Without them, gaining clarity on results becomes challenging. Setting intentions for a project involves identifying critical success factors, deciding on appropriate measurements for each, and setting performance targets.

Setting and Tracking Goals

For instance, if your goal is to enhance market penetration, you might measure this by dividing your venture's sales by the total market sales. If your current market share is 10%, you have a benchmark. Your new target could be reaching 25% by year-end. This approach is objective, measurable, and therefore achievable.

Accountability and Tracking Systems

Assign responsibility for your project's performance against each target. Establish a timely tracking system to easily gather necessary data. Develop interim performance targets and a reporting structure to keep everyone informed of their progress.

Simplicity in Implementation

Your performance tracking systems can be as simple as pen and paper or automated via a computer system. Regardless of the method, simplicity is key to avoid letting the tracking system become a burden.

Example System

When writing Faster Than The Speed of Change, I used a simple system to track my page output. It was managed on a computer spreadsheet, but could just as easily have been done with pencil and graph paper. Starting with 0 in the lower-left corner, I plotted units of measurement along the left axis and dates along the bottom. A reference line was drawn from 0 to my goal, and my performance was plotted against it. The reference line need not be straight; it can be adjusted to reflect the time-related aspects of your goals.

Conclusion

To learn how to create a performance dashboard and completely systemize your business to make it scalable and saleable, visit [Turnkey Coach](http://www.turnkeycoach.com).

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