The power of the underestimated Word-of-mouth Marketing
Below is a MRR and PLR article in category Business -> subcategory Other.
The Power of the Underestimated: Word-of-Mouth Marketing
Summary:
Word-of-mouth marketing often takes a backseat for new business owners aiming to attract more clients. Many prioritize affiliate programs or spend excessively on managing ad campaigns. However, some of the most successful companies, like Google and Amazon, have thrived using word-of-mouth strategies. This article explores how you can harness this powerful, cost-effective marketing tool.
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The Hidden Strength of Word-of-Mouth Marketing
Word-of-mouth marketing often isn’t the first choice for entrepreneurs seeking new clients. Typically, they lean towards costly advertising methods or affiliate programs. However, industry leaders like Google and Amazon have unveiled the undeniable power of word-of-mouth marketing over expensive campaigns.
Research has shown that people trust their friends more than traditional advertisements. Word-of-mouth marketing is both successful and profitable, with people naturally sharing ideas and opinions. This guide will help you leverage this approach to boost your business growth.
1. Leverage Business Cards
Ordering business cards online in bulk is an easy start. Hand them out to new acquaintances beyond your immediate circle. While it might seem trivial, few people discard business cards, and they often become handy when someone needs your services. By simply giving out a card, you raise brand awareness without overtly promoting your business.
2. Incorporate "Tell-A-Friend" Scripts
Websites often feature a “tell a friend” link, simplifying the sharing process. Adding this feature increases your website's word-of-mouth potential, enhancing visibility and revenue. You can easily integrate a free "tell a friend" script to your website by copying and pasting it into your HTML, perhaps positioning it among existing links to ensure it isn’t overlooked.
- Free script available at: [JavaScript Kit](http://www.javascriptkit.com/script/script2/tellafriend.shtml)
3. Create Invite-a-Friend Offers
Many top sites have mastered this strategy. By offering a discount to those who bring others to your site, you create a win-win scenario. Unlike affiliate programs that involve monetary compensation, this approach offers a discount, minimizing profit impact.
If your site has membership features, implementing this is straightforward with your web engineer's help. For simpler sites, you can customize shopping cart software (such as PayPal's free option) to include a “comments” section during checkout. Here, inform customers that naming a friend could secure them a future discount, encouraging them to spread the word about your business.
4. Utilize Email and Online Signatures
Always include your website address in your email signature and other online communications. Hotmail exemplifies this effectively by promoting its free service at the end of every email. This subtle approach significantly reduces the need for traditional marketing as word-of-mouth naturally boosts your reach.
5. Generate Buzz
Creating a buzz involves doing something unique or surprising to get people talking. It's challenging to prescribe exact steps for generating buzz, but thinking outside the box is key. For instance, Burger King's "Subservient Chicken" campaign successfully created buzz by launching a quirky website where a man in a chicken suit followed user commands. This kind of innovative marketing can greatly enhance your visibility.
While you may not frequently undertake such unconventional tactics, they're worth considering when planning your business growth strategy.
By embracing these word-of-mouth marketing techniques, you can enhance your brand's reach, engage more customers, and ultimately, increase your profits.
You can find the original non-AI version of this article here: The power of the underestimated Word-of-mouth Marketing.
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