The Nine Principles of Business War

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The Nine Principles of Business War


How to Maximize and Retain Top Talent


Are you aware that up to 38% of your managers, supervisors, and team leaders might be on the verge of leaving? Monster, a leading online job search platform, reported a 44% increase in new resume postings in early 2004, with "confidential" postings rising by 13%. Do you know who those individuals are?

The Problem


Exit interviews from JWT Specialized Communication reveal that poor manager-employee relationships and weak communication are top reasons for voluntary departures. Misalignment between employees, supervisors, and the organization can lead to increased costs, reduced shareholder value, and higher turnover rates.

CEOs express concerns such as:
- Losing valuable team members
- Lacking time for mentorship
- Key talent experiencing burnout
- Preparing top talent for an uncertain future
- The impact of ensuring employees' personal success

Imagine what your company could achieve if your key talent was aware of their unique strengths, core values, and lifetime goals. Are these aligned with your organization?

Consequences of Inaction


James McNerney's leadership at 3M highlights the importance of addressing employee personal growth. Failure to do so may lead to:
- Employees "resigning" mentally but not physically
- Competitors recruiting your talent
- Loss of initial excitement in employees
- Deterioration of market reputation
- Decrease in shareholder value

So, how can you prevent unwanted turnover and keep your key talent engaged?

The Roadmap to Success


True success requires a clear path, consistency, and innovation, drawing lessons from unexpected sources like a military field manual. Business is a battle?"not only to reach objectives but also to retain talent and outperform competitors. Let's explore these nine business principles reimagined for modern leaders.

Principle One: Objective

Focus all actions toward a clearly defined, decisive, and attainable goal. Effective leadership starts with clear communication of objectives to engage your team.

Principle Two: Take the Offensive

Seize, retain, and exploit opportunities. With defined objectives communicated, your team will be ready to capitalize on market opportunities.

Principle Three: Be Effective

Identify priorities and allocate resources efficiently. Concentrate time and money on primary objectives without neglecting essential details and lower priorities.

Principle Four: Be Efficient

Utilize employees effectively. Understand unique strengths and goals to assign the right person to the right task, enhancing personal growth and company objectives.

Principle Five: Adapt, Improvise, and Overcome

Place competitors at a disadvantage by flexibly applying resources. With the right individuals in place, maximize every opportunity, demonstrating belief in your employees.

Principle Six: Unity of Leadership

Ensure synergy among leadership for every challenge and objective. Align leadership and communicate collective goals company-wide for seamless alignment.

Principle Seven: Retain the Best and Maximize the Rest

Prevent competitors from gaining an advantage by actively engaging and recruiting your talent. Understanding employee strengths helps reduce unwanted turnover, with significant cost savings.

Principle Eight: Innovate

Act at times or in ways competitors aren’t prepared for. Aligning talent strengths with opportunities unveils hidden market openings, driving innovation.

Principle Nine: Simplicity

Prepare clear, uncomplicated plans and concise orders for better understanding. By aligning employee and company goals, maintain engagement and readiness to act.

Putting It Into Action


Achieving market dominance demands a system to identify employee strengths and foster growth. Match abilities with appropriate tasks to transform your company into a cohesive, highly profitable entity.

Engage your workforce by supporting their personal success, turning your organization into one that thrives through alignment and innovation.

Langston, with almost 30 years in international business, aimed to become a successful global leader while maximizing the potential of others. Managing operations of over $1.2 billion and 8,000 employees, he discovered that achieving these goals requires both process and technology. Through "100 Days to Success," he offers life, personal, and business coaches a proven roadmap to help clients discover, determine, and direct their futures, ensuring an excellent return on investment (ROI).

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