The Myth Of The Sticky Wall
Below is a MRR and PLR article in category Business -> subcategory Other.
The Myth of the Sticky Wall
Introduction
In the world of MLM, is it truly effective to "throw mud at the wall" and see what sticks? Discover why this strategy might lead you to spend yourself out of business.
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Rethinking Common MLM Strategies
Let's explore some familiar statements:
1. "It's a numbers game. The more people you contact, the more you'll enroll."
2. "Send out 50 magazines or info packs monthly. If you're serious, you need to be on [insert number] autoship for [insert tool name]."
3. "Sift through 20 people in a few hours. Ask if they're interested. If not, move on."
4. "Just send them out; these tools have a long shelf life."
Sound familiar? If these echo your experiences, you're not alone. Many MLM leaders advocate this "throw mud at the wall" approach, but it can be costly and ineffective. Trust me?"I’ve tried it, and the results were disappointing.
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The Real Issue
Here's the truth: people don't care about your opportunity. To them, you’re just another person trying to draw them into something or lighten their wallets. When you send out tools extolling your company, you're mainly helping publishers move inventory and boosting their bank accounts.
Prospective clients may discard these materials?"or ignore them altogether. That's your money, tossed aside.
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A Different Perspective
Picture this: you’re a new distributor, fervently sending emails about your opportunity to hundreds of people. Perhaps, like many, you've received minimal responses and enrolled no new members. Even worse, your domain risks being marked as spam, sending your emails straight to junk folders.
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Focusing on What Matters
So, what do people truly care about? Their lives, challenges, dreams, wants, and needs. Here’s the million-dollar tip: you’re wasting effort pitching to those who don’t care.
Before discussing your company, products, or opportunity, understand what the person truly wants or needs. Then, tailor your message to show how your offerings meet their specific desires.
When you make it about them, they’ll be more inclined to listen and engage.
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The Reality of Network Marketing
You might think, "That sounds like a lot of hard work." Indeed, "work" is an essential part of network marketing. Like any business, it takes dedication and effort to succeed.
Remember: you are not dealing with prospects, leads, numbers, or names on a list. You are interacting with people. Treat them with respect and understanding.
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