Search Engine Marketing Keyword Lookup
Below is a MRR and PLR article in category Business -> subcategory Other.
Search Engine Marketing & Keyword Lookup
Summary
In this guide, we'll show you how to transform a broad category into a profitable niche market. Then, we'll teach you how to discover targeted keywords for that niche.
Keywords
Search engine marketing, search engine placement, SEO expert, SEO optimization, niche market
Article
Today, we'll guide you in transforming a broad category into a profitable niche market and finding targeted keywords for that niche. While methods like using Google or eBay for niche identification are quite clever, they only provide half the solution. The missing piece? A keyword lookup tool.
Step 1: Using Keyword Tools
We'll start with Keyword Discovery, a free tool we favor among many others. Begin by entering a general keyword?"let’s use "boots." After completing the authorization step, you'll see that "boots" generates 268,750 monthly searches. Different tools may show slight variations, but they all aim to reveal what people are searching for.
Next, search for "boots" on Google to assess the competition. Currently, it’s at 155,000,000?"a hefty number. To identify a potential niche, you need to narrow it down.
Step 2: Finding a Specific Niche
Returning to our keyword tool, we discover that "Ugg boots" is highly sought after, with 57,595 searches per month. It’s a promising candidate, but let’s evaluate its competition on Google. With about 1,990,000 competing results, it’s significant but not insurmountable.
We aim for competition around the million mark or less. Hundreds of thousands would be ideal, even as low as 250,000 or 150,000, given the strong search volume.
Step 3: Refining Your Keywords
Let’s delve deeper into "Ugg boots" for targeted keywords using Keyword Discovery. A top result is "Ugg boots size 8," generating 1,244 monthly searches. On Google, the competition is approximately 238,000?"a much more appealing figure. This specificity ensures the right audience visits your site. You’re targeting buyers actively looking for Ugg boots in size 8.
Curious about other terms? "Cheap Ugg boots" ranks third with 1,241 searches per month. A Google search shows its competition at 116,000?"half the competition of our initial search. Despite similar search volumes, the significantly reduced competition makes “cheap Ugg boots” a prime keyword.
Final Thoughts
Ensure you have at least four key terms generating over a thousand monthly searches. Balancing search volume with manageable competition fosters strong organic traffic and niche success. By narrowing your focus and fine-tuning your keyword strategy, you'll better target the right audience and improve your chances of conversion.
With these strategies, you can easily find and succeed in a niche market.
You can find the original non-AI version of this article here: Search Engine Marketing Keyword Lookup.
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