If You Build It Will They Come
Below is a MRR and PLR article in category Business -> subcategory Other.
If You Build It, Will They Come?
Summary
Question:
I've recently launched a website for my sporting goods business. Do I need to do anything special to attract customers? I'm unfamiliar with search engines and marketing. Any advice on where to start? ?" Sean M.
Answer:
Sean, the question you're asking is one every entrepreneur confronts: "If I build it, will they come?" The short answer is no?"at least, not without some effort on your part.
Relying solely on the existence of a website to draw customers is a major mistake that leads many business owners to abandon their online venture, deeming it a failure. It's a common complaint: "I set up a website, but no one visited or bought anything?"what a waste of time!"
The real issue isn't the Internet or external factors, but rather a lack of effective marketing efforts. Attracting customers to your website involves more than just putting it online. Consider it like opening a physical store: without a strong marketing plan, your site will likely remain unnoticed.
Developing Your Marketing Strategy
1. Identify Your Customer:
Start by defining who your target audience is. Knowing your customer is crucial because it informs how you market to them effectively.
2. Determine Your Reach:
Decide if you want to attract a local or global clientele. If it's local, integrate your website launch with existing marketing efforts.
3. Local Marketing Tactics:
- Include your website URL on all printed materials and advertisements.
- Announce your website launch through local media, such as newspapers, radio, or TV.
- Use direct mail or in-store signage to inform existing customers about your site.
4. Treat Your Website as a Business Extension:
Your website should be an integral part of your business strategy, helping to expand your clientele and increase revenue.
5. Global Marketing Efforts:
Reaching a worldwide audience requires a more strategic approach. Here are some steps to consider:
- Register with Search Engines:
Focus on Google and Yahoo, as they generate most search traffic. While registration doesn't guarantee traffic, it’s worthwhile. Consider pay-for-placement programs like Yahoo Express and Google Adwords for higher search rankings.
- Engage in Link Exchanges:
Partner with websites of similar interest?"if you sell golf balls, find a site selling golf clubs and propose a mutual link exchange.
- Utilize Platforms Like eBay:
Leverage eBay to market your products. While your goal isn't to rely on eBay sales, it can drive traffic to your main site. Sell items at competitive prices and invite your buyers to explore more on your website.
Conclusion
While attracting customers isn't easy, combining hard work, creativity, and perseverance will yield results. This introduction should help you start building an effective online presence.
You can find the original non-AI version of this article here: If You Build It Will They Come .
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