How to Make Cold Calling Opportunities Out of Voice Mails - Turn voice mails into a cold calling journey of discovery

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Turning Voicemails into Cold Calling Opportunities


Summary


Many people view voicemails as the end of the cold calling line, but it doesn't have to be that way. Instead of avoiding potential negative responses or challenges, you can transform voicemails into valuable opportunities for discovery.

Keywords


Cold call, sales training, phone selling, sales prospecting, telesales, telemarketing, mortgage and insurance sales

Article Body


Voicemails often feel like a dead end for those using traditional cold calling methods. It’s easy to leave a message and hope for a callback?"not that it usually happens. The relief of avoiding direct conversation often leaves us playing a "numbers game" with minimal real productivity, ultimately leading to frustration.

However, with a fresh approach, voicemails become a starting point for discovery. The aim is not to push sales immediately but to understand the potential client's situation, welcoming a “yes” or “no” response comfortably.

Embracing Discovery with Voicemails


When you hit a voicemail, don’t hesitate to press “0” to speak with a receptionist. Start a conversation with them:

“Hi, perhaps you can help me? I tried reaching Mike and got his voicemail. Do you know if he’s in a meeting, at lunch, or away?”

This approach involves the receptionist in the process, making them a problem-solving partner. You’ll generally receive one of two responses:

1. Helpful Information: “He’s in a meeting and not sure when he’ll be back.”
- Now, you have real-time information to call back at a suitable moment.

2. Uncertainty: “I don’t know where he is.”
- Respond with: “That’s okay… Do you know someone nearby who might know?”

This can lead to a connection with a colleague who might direct you further. If there’s no nearby colleague, you could ask, “Is there a paging system or a cell number I might try?”

If these options still don’t lead to your contact, graciously thank the receptionist and try again later.

Overcoming the Fear of Rejection


If reaching out via paging or cell feels daunting due to fear of rejection, consider this: the anxiety stems from a traditional sales mindset focused on selling rather than understanding. By adopting a new perspective centered on the client’s needs, you’ll feel at ease making calls and using any communication method.

Making Voicemails Work for You


If all efforts fail, leaving a carefully crafted voicemail can be your last resort. Here’s how you might phrase it:

“Hi John, I’m not sure if you’re the right person, but I’m seeking someone responsible for unpaid invoice issues. My name is John Edwards, please call me at…”

Conclusion


By viewing voicemails as pathways rather than dead ends, you’ll often find success in unexpected places. This approach transforms the cold calling journey into one of genuine discovery and opportunity.

You can find the original non-AI version of this article here: How to Make Cold Calling Opportunities Out of Voice Mails - Turn voice mails into a cold calling journey of discovery .

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