Confident at Cold Calling A Reality Check on Postive Thinking
Below is a MRR and PLR article in category Business -> subcategory Other.
Confident at Cold Calling? A Reality Check on Positive Thinking
Summary:
Traditional cold calling urges you to be confident, believing everyone should consider your offer. This often makes people defensive.
Keywords:
cold call, sales training, phone sales, prospecting, sales scripts, telemarketing, mortgages, insurance sales
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Article Body:
Before making a cold call, do you try to boost your excitement and anticipate sealing the deal? This is typical of the old cold calling mindset you’ve probably been taught. However, too much enthusiasm can backfire.
Why is that? You’re contacting someone unfamiliar, and excessive enthusiasm might be off-putting rather than engaging. When someone you don't know approaches you with over-the-top excitement, you might instinctively become suspicious or defensive.
The same goes for cold calls. People dislike feeling pressured, which is often the result when you come across as overly confident. This approach, labeled as "positive thinking" in old sales training, can actually translate to overconfidence.
Here are two things to consider before picking up the phone:
1. Artificial Enthusiasm Feels Fake
When I coach individuals, I often role-play with them. As soon as they switch to their cold call mode, their natural tone disappears. They start speaking louder and with excessive energy.
Most cold calls break down because of this intense enthusiasm. Prospects feel cornered and pressured by someone who is unaware of their situation.
Instead, aim for a natural, conversational tone, as if you're speaking to a friend. Being relaxed and genuine makes a noticeable difference.
2. Assumptions Can Feel Presumptuous
Traditional cold calling teaches confidence that your product or service is a perfect fit for anyone within your target profile. This assumption can feel presumptuous to the person on the other end.
How logical is it to assume you know a person’s needs, budget, or decision-making process without ever speaking to them?
Imagine how it feels for them when you assume what's best. They don’t know or trust you, which naturally puts them on the defensive.
Avoid assumptions when making cold calls. Approach conversations with humility, rather than deciding upfront that they should be interested. This removes the sales pressure that triggers defensive reactions.
By eliminating assumptions and reducing excessive enthusiasm, you can come across as a genuine person rather than a pushy salesperson. This often leads to warmer and more natural interactions.
You can find the original non-AI version of this article here: Confident at Cold Calling A Reality Check on Postive Thinking.
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