Retailing To Recruit
Below is a MRR and PLR article in category Business -> subcategory Networking.
Retailing to Recruit
Summary:
Creating residual income through consistent retail customers is the key to success. Building a strong customer base ensures ongoing revenue and expands your product’s reach.
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Introduction:
Finding business builders in MLM can be challenging, even with effective recruiting techniques. One of the best approaches I've found is "Retail to Recruit."
The Strategy:
Aim for your MLM business to consist of 75% retail customers and 25% business builders. Here's why:
1. Residual Income: Loyal customers who order regularly create a stable income stream.
2. Word of Mouth: Customers naturally share positive experiences with your products. This organic sharing is more genuine than discussing business opportunities, which can feel like selling.
Retail vs. Recruiting:
Retail customers are easier to find and often lead to faster income generation. Plus, if they love your product, they’re more likely to consider the business opportunity.
Engaging Customers:
Check in with your customers after they've had about 30 days with your product. Make sure they're using it and enjoying it. If someone hasn’t used the product yet, don't push them. Instead, share success stories about how the product has helped you or others. This might motivate them to try it.
If after several follow-ups they still haven’t used it, offer a refund. This gesture might encourage them to start using the product or accept the refund. Either way, you’re maintaining goodwill.
Encouraging Referrals:
When customers are satisfied, ask for referrals. Offer them a discount on future purchases for every new contact they provide. For non-local customers, offer rebates post-purchase. This approach turns satisfied customers into valuable leads.
Reaching Out to Referrals:
Send a flyer or brochure with a personal note mentioning the referrer. Follow up a few days later with a call to introduce yourself and the product's benefits.
Converting Customers to Business Builders:
After a couple of months, approach customers who shared referrals. Let them know how successful those referrals have been. Offer them the chance to supply the product and earn the profit themselves.
Conclusion:
Retailing to recruit evolves satisfied customers into potential business builders, nurturing them along the path to success.
To Your MLM Success,
Duffy Rogan
You can find the original non-AI version of this article here: Retailing To Recruit.
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