Words To Avoid Using In Copywriting And Advertising
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Words to Avoid in Copywriting and Advertising
Summary
I remember the days of writing telegrams, a time before fax machines, the internet, and email. Crafting a telegram required using as few words as possible, eliminating unnecessary verbs and adjectives.
Article
In the era of telegrams, every word counted. You had to be brief, cutting out needless verbs and adjectives. Today, with email and other communication methods, there's more freedom?"unless you're writing an advertisement. In a classified ad, for example, word choice is crucial due to limited space.
But brevity isn’t the only concern.
When crafting a sales letter, avoid using personal pronouns like "we," "me," "I," "our," and "us." The focus should be on the prospects, not the company. Avoid the "we syndrome" by highlighting customer benefits rather than company accolades. Whenever possible, write in the third person.
Certain words are common in advertising but lack impact due to their vagueness. Effective copy is specific. "How to make $3,567.23 from your home in 30 days!" is more compelling than "How to make money from home." Here are words that often lack precision:
- It: Be clear about what "it" refers to.
- Quality: Just as everyone has a personality, all products have quality, good or bad. Customers will be the judges.
- Superlatives: Words like "tastiest," "best," and "strongest" can seem unproven. For example, "superior" lacks meaning without specific criteria.
- Solutions: Rather than just saying "solutions," describe what the solution resolves.
- Technology: Customers care about benefits, not the technology itself. Most drivers aren't interested in what's under the hood; they care about reliability and status.
- Difference: Instead of just saying you're different, explain how.
Consider this advertising blurb:
"We make all the difference because of our superior quality and solutions we offer."
This statement is like junk food?"lots of flavor, no substance. It's vague and can confuse rather than inform.
Visit any website, and you'll see statements like "can save you time and money" (how much?), "creates websites in less time" (how much less?), or "maximize your gas mileage" (by what percentage?). Using actual numbers will greatly enhance the impact of these claims.
The more specific your message, the more credible it appears. Superlatives can come off as self-serving, and customers often ignore them. To improve your sales letters, provide numbers and time frames. Instead of vague claims, let the data speak. This approach can boost your sales conversion rate within weeks.
Even though this example was hypothetical, its power came from using specific numbers instead of vague promises.
It's time to review your sales message?"remove the fluff and keep only what's essential.
You'll be happier with the results!
You can find the original non-AI version of this article here: Words To Avoid Using In Copywriting And Advertising.
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