Who s Your Target Market Hint It s Probably Not The Guy At The 7-11
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Who's Your Target Market? Hint: It’s Probably Not the Guy at the 7-11
When I first ventured into network marketing, I faced several setbacks. Reflecting now, I realize the main issue was the flawed guidance I received. A common misconception is believing everyone is a potential prospect, which might be the leading cause of failures in this industry. If you want to chip away at your self-esteem, try adhering to the "3-foot rule" for any length of time.
So, who should be your real target? Many opt to focus on individuals seeking home-based businesses. Yet, this might not be enough. In my experience, people searching for genuine home businesses often see network marketing as off-limits. I've had potential contacts inquire, "Is this MLM?" and when I confirm it is, many instantly lose interest. Their skepticism often has valid roots, though that’s a discussion for another day.
Additionally, there are those looking for business opportunities but shying away from anything involving sales. It's puzzling?"name one successful business that doesn’t rely on sales. Such misconceptions make these individuals poor candidates for network marketing.
So, who should you focus on? Who truly understands the commitment network marketing requires? Who has diligently compiled their contact list, presented their business ideas to family and friends, and, due to poor advice, found themselves socially isolated? Given that over 95% of network marketers quit within three to four months, the answer becomes clearer. Your target market should be fellow network marketers.
This isn’t about persuading others to abandon their current companies for yours?"that could be equally frustrating. Instead, consider the vast pool of people who understand and believe in network marketing but haven’t had the right guidance. Here’s where you can make a difference.
By targeting these disillusioned yet motivated individuals, you tap into a valuable resource. Equip them with genuine, effective marketing strategies and they stand a good chance of success. Their achievements, in turn, contribute to your own success.
You can find the original non-AI version of this article here: Who s Your Target Market Hint It s Probably Not The Guy At The 7-11.
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