When business drops off always look here
Below is a MRR and PLR article in category Business -> subcategory Marketing.
When Business Slows Down, Check Your Phone System
Summary:
Many businesses unknowingly lose revenue because of issues with their phone systems, whether they have multiple lines or just a home phone.
Article Body:
It's surprising how often businesses overlook hidden revenue losses. A major culprit is often the phone system, regardless of whether you have multiple lines or a single home phone. Either can lead to lost income.
Is Your Phone System Costing You?
I've recently encountered clients' phone systems where I ended up stuck in endless queues. While routing prompts like "press
1 for the children's department" or "press #5 for Dr. Smith" are common, getting nowhere after following them is incredibly frustrating. This experience can lead to missed opportunities when potential clients hang up.
Take Action:
Regularly inspect your phone system. Call your number at least once a week to ensure it's functioning properly. Is the greeting still active? Is there a dial tone? Was the line accidentally cut? Ensure your receptionist remains friendly, not disgruntled. If business unexpectedly declines, your phone could be the problem. Test all your lines, especially after changes from your provider, and check any forwarding numbers associated with your ads.
A Quick Story:
Years ago, as a marketing manager at a telecom company, my general manager discovered she reached only voicemails when calling her team. Frustrated, she ordered the deactivation of all voicemail, mandating that the receptionist handwrite messages instead.
This decision was disastrous for our sales-driven organization, where voicemails were essential for closing deals. Naturally, voicemail was restored within a week.
Lessons Learned:
1. Avoid Snap Decisions: Don't let frustration drive critical business decisions. Consulting with your team could lead to more stable solutions, like having a manager on call daily. Hasty decisions negatively impact sales, affecting everyone involved.
2. Embrace Voicemail: When used effectively, voicemail is a powerful marketing tool. Always return calls within 24 hours. If not, update your greeting accordingly. If email is more efficient, especially with vendor inquiries, provide a unique address. This allows you to streamline communication, ensuring conversations happen when necessary.
Final Thoughts:
Pay close attention to your phone system and all related touchpoints. Addressing these issues is crucial to preventing revenue loss.
You can find the original non-AI version of this article here: When business drops off always look here.
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