What You Should Know About Postcard Printing
Below is a MRR and PLR article in category Business -> subcategory Marketing.
What You Need to Know About Postcard Printing
Overview
Before embracing the idea that "postcard printing is the ultimate marketing tool," it's crucial to understand the key elements involved. This guide covers four essential aspects: postcard size, paper stock, design file formats, and coatings. Mastering these will help ensure you produce high-quality postcards.
Postcard Size
Postcards come in various sizes, and choosing the right one is critical. Different sizes require specific printing equipment, and even small variations can impact costs. To avoid surprises, request printing quotes up front and consult with your printing company about the optimal size for their equipment.
Paper Stock
When it comes to paper stock, you have two main options: glossy or matte. For full-color postcards, you’ll typically choose between CS2 and C1S stock. CS2 has a glossy finish on both sides, while C1S is glossy on one side and matte on the other. Although C1S was traditionally preferred due to ink drying issues on glossy surfaces, modern options allow for better results on glossy stocks, which are often more cost-effective and visually appealing.
Design File Formats
It's important to confirm which design file formats your printing company accepts. While some companies can work with various formats, others have specific requirements. Converting files might lead to issues like font defaults or text loss, so it's advisable to proof your project thoroughly. Saving your design in PDF format can minimize conversion problems and ensure a smoother process.
Coatings
Finishing options play a crucial role in postcard printing. You can choose between UV and aqueous coatings:
- UV Coating: Offers a shiny look, ideal for highlighting color images. However, it may be prone to fingerprints and smudges.
- Aqueous Coating: Provides minimal shine and supports faster production, as it dries quickly and doesn’t interrupt the printing process.
By understanding these aspects of postcard printing, you can make informed decisions and achieve the best results for your marketing needs.
You can find the original non-AI version of this article here: What You Should Know About Postcard Printing .
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