What To Look For In A Ghost-Writer For Your Online Business
Below is a MRR and PLR article in category Business -> subcategory Marketing.
What to Look for in a Ghostwriter for Your Online Business
Finding the right writer for your online business can seem overwhelming. You've likely attracted a handful of candidates. How do you sift through them to find the perfect fit for your needs?
First and foremost, if your business has a website, the writer must have a solid understanding of search engine optimization (SEO). SEO involves strategically using keywords so search engines can easily find your content. Without it, your business might get lost in the vast sea of online information. By hiring a writer skilled in SEO, you'll increase the chances of your online presence being discovered.
Once you've filtered out those lacking SEO expertise, dive into their writing samples. This part is quite subjective, focusing on the impression you want your business to leave with readers. If there are glaring grammar issues, you can set those samples aside. Seek a voice that aligns with your business's tone. This writer will essentially be communicating with your clients, so their style should be warm, friendly, and maybe a bit humorous?"capable of charming clients and encouraging them to engage with your business.
It's also beneficial if the writer can work across multiple genres and adapt to different voices. While they handle the writing, you'll still direct the overall tone. If you find someone who can consistently deliver the desired voice, you've struck gold.
While evaluating candidates, remember that the resume is less crucial for short, freelance projects typical in online business. However, it can help when deciding between equally appealing samples. Look for extensive writing experience across various genres, as this versatility suggests they can adapt to your specific needs. Don’t forget to check references and previous employers; they can provide valuable insight beyond what's on paper.
Ultimately, the writer you choose becomes the voice of your company. You don’t want someone who writes in an unengaging manner representing your brand. Equally important is working with someone you find agreeable, so a phone interview is often wise. Aim to hire the best writer you can afford?"nothing less will suffice.
You can find the original non-AI version of this article here: What To Look For In A Ghost-Writer For Your Online Business.
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