What is Telemarketing
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Understanding Telemarketing
Introduction
Have you heard of telemarketing? It's a longstanding marketing strategy commonly employed by businesses to promote products and increase sales. Essentially, telemarketing involves reaching out to potential customers via telephone to present services or products.
The Basics
Telemarketing involves several steps. Companies typically hire professional telemarketers or call centers to make calls or send faxes to prospective clients, hence the name. To identify potential customers, businesses often buy telemarketing lists from vendors based on specific criteria. Once these contacts are identified, your telemarketing team or a third-party company can start generating leads.
A common occurrence in telemarketing is "dead air" or "hang ups," which are calls where no one is on the other end. This can be unsettling for customers and usually stems from "predictive dialing." This technology employs automated dialers to make calls or send faxes. Dead air typically happens when no representative is available at the time the call connects. While companies generally schedule calls to ensure a representative can answer, unforeseen delays can still lead to dead air.
Main Categories of Telemarketing
Telemarketing is divided into two primary categories: Business-to-Business (B2B) and Business-to-Consumer (B2C).
- Business-to-Business (B2B): This involves connecting with other businesses interested in services like sales, appointment setting, lead generation, customer service, and technical support.
- Business-to-Consumer (B2C): Similar to B2B programs, B2C telemarketing requires specific considerations, particularly regarding the "do not call" legislation. Call centers must carefully manage their contact lists, but some companies extend their calling hours as part of their strategy.
Within these two categories, telemarketing further breaks down into two broad functions: lead generation, focused on gathering information, and sales, aimed at making a sale. These tasks are typically performed by skilled telemarketers.
For more information, visit [Marketing Info](http://www.marketing-00.info).
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