Wagging the Dog Plan Ahead for What Happens After the Show
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Wagging the Dog: Planning for Success After the Show
Summary:
Preparing for post-show activities is essential for streamlining your operations and maintaining valuable business relationships. By planning ahead, you ensure efficiency and effectiveness when the show ends. Here are key strategies to keep in mind.Keywords:
trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show booksArticle:
Plan Ahead for Post-Show Success
While it might seem counterintuitive to focus on post-show activities before the event even begins, doing so is crucial for your success. Planning ahead allows you to streamline operations, assign tasks effectively, ensure all leads are followed up, and maintain important business connections. Here are nine questions to guide your post-show planning:
1. Is Your Lead Tracking System Ready?
Capturing visitor requests accurately is key to understanding market needs. Ensure your lead cards capture more than just contact information. Train your team to note specific requests and use this information effectively.
2. Have You Scheduled Daily Debrief Sessions?
Encourage your team to meet each evening to discuss achievements, address concerns, and prepare for the next day. This collective reflection can enhance team performance and morale.
3. Are You Sending Thank You Notes?
In our digital age, personalized "Thank You" notes stand out. They show appreciation and reinforce future business relationships. Assign a team member to send these notes within 48 hours after the show.
4. How Are You Managing Leads?
Without a plan, lead management can become chaotic. Designate a central location for collecting all leads and ensure your team contributes to this pool. This approach prevents loss and ensures accurate reporting.
5. How Will You Track Sales?
Develop a system to monitor sales that stem directly from show participation. This information is vital for analyzing return on investment.
6. What Rewards Will Your Staff Receive?
Recognize your team's hard work with tangible rewards. This could be a known incentive or a surprise treat, motivating them to excel.
7. How Will You Evaluate the Show?
Beyond anecdotes of busyness, gather concrete metrics like attendance numbers, sales figures, and qualified leads. Consult management before the show to determine which data points are essential for evaluation.
8. Did You Stay Within Budget?
Review your budget and analyze variations in spending. Understanding where you saved or overspent helps refine future budgets and choices.
9. What Future Opportunities Could Be Explored?
Encourage team members to attend networking events and learn about other shows. Gather insights on which events were successful, and bring this information back to help plan future participation.
By addressing these questions, you can enhance your efficiency, capitalize on opportunities, and ensure post-show success.
You can find the original non-AI version of this article here: Wagging the Dog Plan Ahead for What Happens After the Show.
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