Viral Marketing - Spread The Word
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Viral Marketing: Spread the Word
Summary:
Viral marketing provides website owners and managers with a powerful opportunity to attract new visitors through relatively modest investments.
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Article Body:
As the online arena becomes increasingly competitive, website owners are turning to innovative strategies to boost traffic. Viral marketing emerges as a promising solution, offering the chance to draw in diverse and unexpected audiences with minimal investment.
The concept is straightforward: create a compelling piece of content, such as a photo or video, that resonates with your target audience. Distribute it across key platforms like YouTube, Yahoo Video, and Flickr. Social media sites like MySpace and Bebo can also serve as initial launch pads to spread your content.
This initial step, known as viral seeding, sets the stage. Once out there, the content spreads like a virus through word of mouth, email, and embedding on other websites.
A successful example is the "Does it Blend?" campaign. A blender company captured viewers' imaginations by blending unusual items like mobile phones and garden rakes. The intriguing videos quickly garnered a cult following, transforming an obscure brand into a household name and significantly boosting website traffic.
Successful viral marketing hinges on targeting the right audience with the right message. Consider the Dove Soap campaign, which highlighted the power of natural beauty over manufactured looks, resonating strongly with women and enhancing Dove's image as a supporter of authentic beauty.
Another noteworthy campaign is by ManOfTheMatchdotnet, a site for sports fans to vote for their favorite players. They launched a series of spoof interviews with celebrity lookalikes, including a memorable appearance by a David Beckham impersonator. This creative approach effectively engaged their target audience.
For new website owners, viral marketing represents a viable and exciting alternative to traditional promotion methods?"a fresh way to spread the word and capture attention.
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