Trade Show Business Theater Success
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Achieving Success in Trade Show Business Theater
Introduction
Enhancing your company’s presence at a trade show with a touch of theater can add significant value to your exhibit. This article explores strategies to captivate audiences and make your trade show booth a standout success.
The Power of Theatrical Presentation
Incorporating theatrical elements into your trade show appearance can create excitement and deliver a compelling product narrative. Skilled business presenters, whether at the booth or delivering a keynote speech, can captivate audiences with the right blend of drama and persuasion.
The Role of Effective Presenters
The best trade show presenters exhibit an actor's flair and can engage audiences as effectively as a seasoned performer. When your company leaders deliver keynotes, their presence should command attention and inspire, much like a Broadway star.
Example: Bill Gates at CES
Consider Bill Gates’ keynote address at the 2006 Consumer Electronics Show in Las Vegas. Gates engaged his audience with humor and vision, showcasing new features in Windows that appealed to consumers. His ability to weave storytelling with product demonstration served as an excellent example of engaging presentation.
Finding the Right Presenter for Your Trade Show
If your company doesn't have a Bill Gates, what should you do? According to William Hall, a professional trade show presenter, the solution is simple: embrace business theater. This approach provokes thought, enchants audiences, and boosts sales.
Types of Trade Show Presenters
Trade show presentations can take various forms?"spectacle, educational, or visionary. A skilled presenter might be:
- A persuasive narrator
- An evangelist-like PR person
- A motivating CEO
- A knowledgeable demo expert
Ideally, your presenter should embody aspects of all these roles, bringing entertainment and flair to your sales story.
Defining Your Trade Show Goals
Start by asking, "Why is my company exhibiting?" If you're aiming to showcase your presence without new announcements, creative acts like magicians or comedy can suffice. However, for educating attendees and generating leads, hiring a professional presenter is crucial.
Qualities of a Professional Presenter
Hall suggests considering the following when hiring a trade show presenter:
1. Comfortable and Confident: The presenter should align with your company’s image.
2. Fresh and Engaging: Each presentation should feel new and exciting to attendees.
3. Dynamic Storytelling: Varying voice pitch and rhythm keeps the audience engaged.
4. Aligned Body Language: The presenter’s gestures should reinforce the brand image.
Success Stories
Brands like Yahoo!, Apple, eBay, Google, Hewlett-Packard, Oracle, and Sun Microsystems employ professional presenters to enhance their trade show impact.
Conclusion
By leveraging the power of theater in your trade show strategy, you can drive sales and leave a lasting impression on industry attendees. Make sure to choose presenters who embody your brand and elevate your company’s narrative.
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