Tracking Don t Leave Home Without It
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Tracking: Don’t Leave Home Without It
Summary
Imagine if Jonas Salk hadn't tested the polio vaccine or if Einstein didn't verify his theory of relativity. Would they have succeeded? Definitely not, and the same principle applies in marketing. Testing and tracking are vital to success.
The Importance of Tracking
In marketing, tracking your advertisements is as crucial as testing in science. Numerous tracking programs like Hits Connect, Track That Ad, and Link Brander are available, along with server-side tracking scripts for purchase. Why use them? Because without tracking, you're blindly investing time and money, potentially pursuing ineffective strategies.
How Tracking Works
Tracking is straightforward. You input your ad URL into the tracker, which generates a new URL to use. Each time this URL is utilized, it records a "hit" in the tracking system.
For example, if you purchase 1,000 hits at a traffic exchange, how would you confirm you received them without a tracking system? Though rare, there's a chance you might not get the hits you paid for.
Measuring Success
The real interest lies in actual click-throughs?"how often people see your ad and click to visit your promoted site. Use the tracker link as the URL for calls to action (e.g., “click here” or “join now”) on your splash page, in safelist mailings, or other traffic generation strategies. The tracking system will record each click.
Practical Example
Suppose you advertised site ABC on two traffic exchanges: XYZ and 123, using a tracking link. At XYZ, 1,000 hits yielded only 15 click-throughs, while at 123, the same amount achieved 100 click-throughs. Clearly, traffic exchange 123 is the better choice for heavier promotion.
Conclusion
The only way to assess whether your advertising is effective is by tracking the results. Explore various tracking services to find one that suits your budget and preferences. A reliable tracking system is an indispensable tool in your marketing arsenal. Don’t embark on your marketing journey without it.
You can find the original non-AI version of this article here: Tracking Don t Leave Home Without It.
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