The Wrong Time To Write A Press Release
Below is a MRR and PLR article in category Business -> subcategory Marketing.
The Wrong Time to Write a Press Release
Is there ever a wrong time to seek free publicity for your company, product, or service?
Absolutely.
Timing isn’t just about avoiding days like Monday mornings or holidays like Christmas Eve. It’s also about knowing when your business is ready.
Imagine your website is almost complete, set to launch next week, and you're preparing to take orders. Should you send out a press release now? It seems tempting to announce it early for the anticipated traffic.
Don’t do it. Never release a press announcement until everything is fully operational and has been thoroughly tested multiple times.
I almost made this mistake myself. I decided to hold off on a press release about one of my sites until I made a minor tweak to the signup form. That small change disrupted my entire site, causing five hours of downtime. It was a live site, and I had to display a "technical difficulties" notice while I scrambled to fix it.
Luckily, I hadn’t sent out the press release, and it was a quiet Sunday evening, New Year's Day in fact. Traffic was light, and most visitors were understanding when I assured them, "It’s 6:31. I know about the problem and I’ll fix it tonight. The site is operational, just a little off."
They’ll be understanding?"unless you’ve just announced your new site with a press release.
A couple of days’ delay won’t significantly affect your long-term traffic. However, a glaring mistake on your site can be detrimental, especially when directing press-driven traffic to it.
So, wait until everything is perfectly in place before sending a press release. That’s the only right time.
You can find the original non-AI version of this article here: The Wrong Time To Write A Press Release.
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