The Theory of Viral Marketing via Videos and Websites
Below is a MRR and PLR article in category Business -> subcategory Marketing.
The Power of Viral Marketing through Videos and Websites
Overview
Viral marketing is often regarded as the ultimate achievement in the marketing world. The aim is to create buzz and awareness about a product or service, achieving widespread reach, building a strong brand, and boosting sales?"all while keeping production and distribution costs low.
Introduction to Viral Marketing
In today's digital landscape, the internet holds the crown for viral marketing. The ease of sharing through emails, social media, blogs, and video platforms like YouTube provides an endless stream of content that's simple to disseminate. Videos and websites are particularly effective platforms for viral marketing online.
However, there's a catch: people are wary of overt commercialism. They gain no personal benefit from spreading a company's message and risk losing credibility with friends. The key is to strike a balance between marketing interests and creating content so compelling that people want to share it.
The challenge lies in harnessing creativity and uniqueness without overshadowing the marketing goal. While this is no small task, successful examples prove it's achievable.
Success Stories in Viral Video Marketing
The Super Bowl is a prime example of traditional media's power, with commercial spots during the event costing millions. In contrast, viral marketing can reach similar audiences at a fraction of the cost. Instead of broadcasting to millions at once, successful viral campaigns start small, growing exponentially as people share, discuss, and remember the content.
One standout viral video involved a choreographed demonstration of the Mentos-Diet Coke reaction, generating significant buzz and income for its creators through advertising. Companies can take this approach further by sponsoring original content that subtly incorporates their branding.
Stride gum successfully did this with the "Where the Hell is Matt?" video, which showcased a man dancing in various global locations. The video's uniqueness and humor captured viewers' attention, providing Stride with an impressive return on investment.
Exemplary Campaigns
The perfect viral video interweaves a company's product with engaging content. Coca-Cola's "Happiness Factory" and Carlton Draught's "Big Ad" are iconic examples, skillfully merging commercial messages with captivating storytelling.
Watch the Classics:
- [Carlton Draught Big Ad](http://youtube.com/watch?v=tZslkC4y2qY)
- [Coke Happiness Factory](http://youtube.com/watch?v=RbOLjfKqE5s)
Effective Web Marketing Strategies
While videos excite visually and audibly, websites can effectively convey a company's message. The AdCubes case study illustrates this, combining creativity with a self-sustaining business model.
AdCubes offers advertisements that increase in price as their value grows with site traffic. This self-reinforcing system triggers curiosity, drawing visitors back to see how high the ad value can climb. The result is increased buzz, media attention, and significant financial returns for both the site and its advertisers.
Building a Viral Website
Essential elements of a viral website include:
1. Unique and creative ideas
2. Free or low-cost access
3. Easy content sharing
Successful viral websites like [The Subservient Chicken](http://www.subservientchicken.com/) and [The Million Dollar Homepage](http://www.milliondollarhomepage.com) demonstrate that, with strategic seeding and engaging content, achieving critical mass is possible.
Conclusion
Understanding viral marketing is crucial for modern marketers, offering a way to amplify messages through the network of engaged users. By crafting an irresistible idea, companies can harness this powerful marketing tool to achieve their goals.
Additional Resources
- [YouTube Videos](http://www.youtube.com)
- [International Business Times](http://www.ibtimes.com)
By embracing creativity and strategically leveraging digital platforms, businesses can unlock the potential of viral marketing, turning users into brand ambassadors and achieving success that truly resonates.
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